Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. They include: Close.io

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Gainsight

FEBRUARY 2, 2024

For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. After all, there’s no point in spending weeks developing training materials for just a handful of customers.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

DECEMBER 12, 2018

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. Think about what you could be doing to bring more diversity into your teams and be more inclusive as a company, and go actively out of your way in order to achieve set goals. Des, thanks very much for joining me today.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Business of Software Conference

NOVEMBER 19, 2019

How do you motivate and lead a team when the future is uncertain? I will talk about managing through good times and bad times so don’t worry there will be good times before I get to the bad stuff. Being British we like a bit of bad news. But my personal journey is a developer to CEO. This is a B2B product.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. If you’re in the B2B space, you know the importance of success stories. So what we as a team did is launch the “Lemlister of the week” project. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important.

Research Software 65

Research Software User Testing Outbound Marketing 65

Intercom, Inc.

MARCH 29, 2022

You’ll hear from the product managers that led the ideation, planning, and development of these products, and get their unique insights into the ways each of them can uplevel your customers’ experience with your company. So when you see a spike in demand, you can meet it, no matter what size your team is. “We We’re here for you.”

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

SEPTEMBER 20, 2018

Sometimes, however, blocks can develop in the pipeline. Sales and marketing tactics can vary, but to succeed, the teams need to be aligned around one plan : a revenue plan, not a sales plan and a marketing plan. It wasn’t its own specific position. If the ownership isn’t shared, finger-pointing creeps in.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99