Remove B2B Remove Messaging Remove Naming Remove Onboarding KPIs
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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

Committing to continuous discovery means changing the way your product team operates. We hope that today’s Product in Practice will change your mind. Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers.

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10 Interactive Software Walkthroughs With Examples

Userpilot

TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Interactive walkthroughs guide users step-by-step through actions within a product, while product tours offer a more passive overview of features and capabilities. Canva — Branched onboarding.

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How to accelerate growth by focusing on the features you already have

Lenny Rachitsky

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Everyone gets excited about launching new features, but in my experience, most of a company’s growth comes from the less glamorous stuff: incremental and consistent optimization of the core product.

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Drop-Off Rate: What Is It and How to Reduce It?

Userpilot

The drop-off rate is one of the key product metrics to track to improve the customer experience. Tracking drop-off rates helps teams identify usability issues, improve conversion rates, enhance user experience, and optimize the onboarding process. This article explains: What drop-off rate is. How to calculate it. Book the demo!

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Customer intimacy is not a metric you can measure.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

It is not enough to support your users only when they have issues with your product. Furthermore, we explore how to choose the best platform for your company and the must-have features for the best customer engagement tools. In short, you use CEP software to manage and optimize product experiences along the user journey.