Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

MAY 19, 2021

Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. What do you want your marketing efforts to achieve for your company? Do you want to: raise brand awareness? SaaS Marketing Tactic #2: Newsletters.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Revulytics

DECEMBER 16, 2019

LinkedIn listed Product Designer and Product Owner in the 10 most promising careers of 2019 , with 80 percent more job openings year-over-year and a career advancement score of 9 out of 10. Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

The Product Coalition

MAY 24, 2018

Author of 3 books, Principal Product Manager at Amazon and founder of an association for helping children, Disha Chhabra is an example to us all. With a degree in electrical engineering, Ivy Wan is Head of Product at iMoney Group in Malaysia. Cindy Gottinger is the Head of Product Marketing, Admob & DoubleClick, China at Google.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Developers are difficult to market to.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

JANUARY 25, 2021

Now, the templates above look amazing and work great for a B2C music app. They will give their user personas cute names (Nerdy Nancy, Manager Mike) and personality traits (Likes to slam a couple cold ones on the weekend) that have nothing to do with how they are going to use your product – and most importantly – why.

Analytic Tools 54

Analytic Tools Research Software User Testing Customer Experience 54

Intercom, Inc.

JANUARY 20, 2022

If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. And whether you like it or not, that becomes a part of your brand.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). Can I get them to use it? Kieran : Yeah.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

MARCH 12, 2020

It’s when a company recognizes you by name, knows your preferences, and delivers on them. Well, I’ve got a choice: I can call, wait for a staff person to answer the phone, have them pull my name up on the computer, look at my file, and finally we make an appointment. Ali: I’m a product marketer. Ali: Awesome.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163