B2C Branding Technical Review Vision 
Intercom, Inc.
DECEMBER 21, 2021
Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.
People-First Product Leadership
DECEMBER 4, 2023
If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. The Vision evolves over time, and is an inspirational guide for the company's future. Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals.
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UX Planet
FEBRUARY 1, 2024
Here’s a generic template to get you started: Identifying UX User Personas for Enterprise Applications Special considerations for enterprise UX personas are crucial due to the unique context and demands of the business environment. This can range from onboarding new software to ongoing technical support.
Revulytics
SEPTEMBER 18, 2019
In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. But Netflix also ran qualitative interviews to look at brand perception and loyalty, and ultimately decided to roll out the email.
Userpilot
JULY 26, 2021
In both B2B and B2C, buyers want to self-serve. In the beginning, software was expensive and purchase decisions were made by highly technical executives. There was a big focus on how the software would fit into the company’s existing tech stack. This is usually done through a free trial or freemium model. This was the CIO Era.
The Product Guy
APRIL 4, 2017
Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.
The Product Guy
MAY 15, 2017
Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.
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