Innovatemap
JULY 8, 2021
With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company. Enter Innovatemap.
Innovatemap
JANUARY 26, 2022
For nearly half a dozen NYC tech companies we’ve refreshed their brand, redesigned their product, and helped them speak to their audiences. The city has a concentration of DTC and B2C startups and scale-ups with product needs. The team are experts in digital product management, research, branding, marketing, and design.
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The Product Coalition
AUGUST 10, 2020
The users acquisition flow / funnel Our branding What our competitors are doing / not doing / going to do Same as the intelligence officer?—?we And we rather fail fast and deliver the right thing, rather than enforce our vision. Although we all have users, a B2C product will differ in many traits from a B2B or even a B2B2C product.
The Product Guy
JULY 18, 2019
Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative. Hence, I am best suited as a Product Owner.
People-First Product Leadership
DECEMBER 4, 2023
If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. The Vision evolves over time, and is an inspirational guide for the company's future. Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals.
Intercom, Inc.
DECEMBER 21, 2021
In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.
Intercom, Inc.
NOVEMBER 7, 2019
As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Short on time?
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