B2C Consulting Framework User Experience 
Mixpanel
NOVEMBER 8, 2021
As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. So we pivoted to getting users to understand the value of the product as early as possible in their self-onboarding journey. With product metrics. Double down on what matters most.
Intercom, Inc.
NOVEMBER 11, 2021
Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. But despite how relevant the topic still is, we’re not just here to talk about the ideal onboarding experience.
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Mixpanel
JUNE 23, 2020
This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.
Mixpanel
JUNE 23, 2020
This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.
Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?
Userpilot
JULY 26, 2021
And once the user gets value from the product, it’s easier for them to decide to upgrade to a paid plan. In both B2B and B2C, buyers want to self-serve. And as we learned in The Product Adoption Curve in SaaS , a key driver of product innovation is product trialability: how easily users can try a product before they buy it.
Roadmunk
APRIL 3, 2018
As a product consultant and founder of a product school, Melissa has trained over 2,000 PMs across her career. It’s supposed to be a framework that helps you make decisions. It’s a framework based off of Toyota Cotta, which was basically a framework that Toyota used to help all their employees improve.
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