Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

JULY 5, 2022

Closing the customer feedback loop will help your product stay relevant in the face of changing market trends and user expectations. Userpilot, compared to its competitors , is committed to improving user experience by incrementally developing the most relevant features one at a time. What is incremental innovation?

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. And should you, as a product manager care about it?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Userpilot

APRIL 30, 2024

Cloud computing offers three main service models: SaaS for ready-to-use software, PaaS for application development frameworks, and IaaS for scalable virtualized computing resources. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? “Process is important.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JUNE 22, 2021

A customer success strategy is a framework of tactics aimed at giving your customers the best chance of achieving their goals. A customer success strategy is a framework of tactics that you can use to help your customers achieve their desired ends. So first up, tackle your user journey. What is a customer success strategy?

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Amplitude

FEBRUARY 4, 2019

Every week, our customers in the B2B, B2C, and media industries came to us with questions like: “How does our product’s new, faster search capability affect how often users share content with their colleagues?”. How does surfacing a new FAQ page affect how often users contact customer support?”. Do it in Amplitude.

Data Visualization 61

Data Visualization Customer Experience Analytic Tools Reporting Tools 61

Userpilot

JULY 26, 2021

And once the user gets value from the product, it’s easier for them to decide to upgrade to a paid plan. In both B2B and B2C, buyers want to self-serve. And as we learned in The Product Adoption Curve in SaaS , a key driver of product innovation is product trialability: how easily users can try a product before they buy it.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.

Data Visualization 151

Data Visualization Customer Feedback User Testing Analytic Tools 151

Userpilot

APRIL 18, 2024

Try a goal-setting framework like SMART. SMART goal-setting framework. Define your target audience Your target audience determines how you organize the conversion process, so do your homework and create detailed user personas. The conversion rates are higher when you ask the user for payment details beforehand.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Roadmunk

APRIL 3, 2018

It’s supposed to be a framework that helps you make decisions. Good strategy is about giving a people a framework in which they can look at the decisions they’re about to make, and then be able to decide whether or not it fits with the product they’re going to build. These phases still exist between B2B, and B2C.

Research Software 89

Research Software Feedback Software User Testing Product Management 89

Userpilot

MARCH 15, 2022

Sustainable product growth helps you acquire new users and retain loyal, long-term customers. You can measure product growth using the pirate metrics framework , North Star Metric , and/or HEART framework. The visitor-to-signup rate gives you the percentage of visitors who convert to free trial users. Pirate metrics.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 98

Mind the Product

SEPTEMBER 17, 2018

The Cloud meant that a single user of your target customer could try your software and recommend to other users in the organisation, ideally creating a groundswell of support in the organisation, and making a central purchasing decision much more straightforward. B2B Metrics now are More Like B2C Metrics.

User Testing 120

User Testing Customer Experience Customer Feedback Onboarding KPIs 120

Userpilot

APRIL 18, 2024

It helps you tailor the user experience for each segment, which, in turn, emphasizes that you care for your customers. Key benefits of customer segmentation include: Better personalization – The main benefit of segmenting your target audience is that you can deliver a personalized user experience from the get-go.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Customer Experience 103

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. User-centered design is a discipline that focuses on the users and their needs, and many companies worldwide have started to develop their own approaches and methodologies to put this into practice.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Centercode

OCTOBER 28, 2020

While investing in marketing research, quality testing, user experience, and product analytics are essential to building a good product, delivering a great product requires getting it out of the lab and into the hands and environments of its future users. Centercode’s software solved all these challenges for me.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. That’s why they must follow the product development framework at all times. It then builds the product’s features, user stories, backlog, and post-launch product analytics.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

MARCH 9, 2020

Enhancing consists of features that can make the user experience better without limiting their usage in the platform, platforms that operate like that is also known as freemium models. People ask for recommendations on forums about experiences in dating. Drivers of Trust (Chaffey & Ellis-Chadwick, 2012, p.

Startups 78

Startups Marketing Reporting Tools Research Software 78

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Mixpanel

OCTOBER 20, 2020

Introducing too many new components to the user experience all at once rarely goes swimmingly from a user satisfaction perspective. Consider that there are more than 7,000 tools in the marketing technology landscape along—up from 150 just 8 years ago.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

The Product Coalition

MARCH 26, 2019

Building an Enterprise Product Note that I’ve used the terms ‘user’ and ‘customer’ interchangeably in the above section. This is because, for most for B2C products, the user is also the customer. Technically, a customer is the one who pays for your product and a user is the one who eventually uses the product.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Business of Software Conference

NOVEMBER 26, 2018

Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. This framework will work. But it is not a silver bullet and things changed and your users change and the market changes. Our lowest score in that time was 82, our highest 94. ” Very disappointed. Somewhat disappointed.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

The Product Coalition

DECEMBER 11, 2018

Steering development, smoothing user experience and optimizing sales are three tasks that are not necessarily conducted at different stages. There are plenty of roadmap models that limit these type of situations, eschewing uni-linear progressions for an alternative, more networked frameworks. Now, to your users.

Analytic Tools 60

Analytic Tools Technical Review Data Visualization Customer Experience 60

Imaginary Cloud - Design

JANUARY 30, 2020

Nevertheless, very little has been written about the user experience and the design aspects involved in this new way of accessing and visualizing data. If you’re asking a user to engage in a conversation instead of tapping a button or two, are you really making things any easier? Shekman Tank.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103