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Insights: Using product analytics to find metrics that predict retention

Mixpanel

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. Using that as a foundation, we built out our own frameworks and best practices, operationalized them for measurement, and then optimized along the way. With product metrics.

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Are You Leveraging Your Customer’s First Experience with Your Product Effectively?

The Product Coalition

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. What every great consultant does?—?I Use the framework highlighted in this post as a guide. Henry Rollins No one enjoys the pain of change. Change is hard. But should it? What did I do?

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Should the organization work with an outside consulting company (e.g. The success of a Proof of Concept can often mislead the organization to believe that “it is easy”, whereas it often might not.

Startups 126
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UserOnboard’s Samuel Hulick on designing paths, not products

Intercom, Inc.

For Samuel Hulick , a UX consultant and one of the biggest authorities out there on user onboarding, that means thinking less about the product itself and more about how to get users the results they’re after. Value Paths: a framework for sustainable growth. I’d love to hear about the framework the title is named after.

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How Asana builds b2b product loyalty through design

Mixpanel

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52
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How Asana builds b2b product loyalty through design

Mixpanel

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52
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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?