B2C Consulting Differentiation Framework 
The Product Coalition
MARCH 23, 2022
While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Should the organization work with an outside consulting company (e.g. A startup focused on differentiation should consider methodologies where customer experience, time to market, etc.
Mixpanel
JUNE 23, 2020
This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.
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Mixpanel
JUNE 23, 2020
This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.
The Product Guy
JUNE 18, 2020
A decision making framework that I use is. Don’t make decisions solely based on competitors, but know who your competitors are, their differentiating capabilities, their shortcomings, and how to shed light on their shortcomings without ever talking poorly about a competitor. I find this consistent in product. About Marvin Mathew.
Business of Software Conference
NOVEMBER 26, 2018
Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. This framework will work. It could be uniqueness in the marketplace, differentiation and also the emotional bond that people have with what it is you’re providing. Our lowest score in that time was 82, our highest 94.
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