The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. They hand the contract off to the customer success team before the ink dries. with user research to test our hypothesis.

Customer Experience 136

Customer Experience User Testing Data Visualization Analytic Tools 136

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. It’s a crucial part of how you provide continual value to customers, as well as how you grow your business. Product analytics keeps your team close to customer wants and needs throughout the product development process.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Gainsight

JULY 6, 2023

“This should come as no surprise, but the most digital part of Customer Success is in your products. Jake Ellis, Principal Product Evangelist, Gainsight [link] Customer Success (CS) leaders everywhere are embracing Digital Customer Success (Digital CS) in order to drive exceptional customer value efficiently at scale.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience Customer Feedback 52

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. Sometimes, all it takes is providing your customers a spatula so they can convert the mix into actual pancakes.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Userpilot

JULY 5, 2022

Incremental innovation gives you time to listen to user feedback. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. If your customer feedback shows your product is very different from what they need, don’t wait and pivot.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. In my new PM role at a large B2C, I felt lost. I had many, many more customers (millions more), but no way of segmenting these customers into personas or roles like at my previous job.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

The Product Coalition

DECEMBER 31, 2023

With hard work, you are able to sell your product, and also keep your customers on board. Creating a Clear Segmentation If I ask you to profile your customers, initially it would seem that each one is different. Identifying Bottlenecks I write here a lot about the pirates’ metrics framework. But is it enough?

User Testing 100

User Testing Workshop B2B Leadership 100

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. B2B or B2C and why? Probably not.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

Userzoom

DECEMBER 20, 2017

We also launched our automated IntelliZoom participant sourcing engine that allows our customers reach 120+ million participants. Tools like UserZoom are making it easier and easier to quickly build a study, launch it and start sharing insights in hours. Integration with analytics: Data to insights to actions and then results.

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

The Product Coalition

FEBRUARY 3, 2022

A key ingredient to build a better product is customer feedback. There are various ways to collect customer feedback that include customer surveys through sales executives, feedback forms, focused interviews, etc. The same approach with a few alterations can be replicated for B2C SaaS products as well.

Data Visualization 151

Data Visualization Customer Feedback User Testing Analytic Tools 151

Split

JUNE 6, 2019

When the release branch was merged into master and pushed to production, new features riding on that branch would be launched to customers. At large scale companies – typically B2C companies – this switch evolved into a ramp. Simply put the flag could be off, on, or on for a randomly selected percentage of users.

User Testing 80

User Testing Customer Experience Feedback Software Customer Feedback 80

Userpilot

APRIL 30, 2024

Cloud computing offers three main service models: SaaS for ready-to-use software, PaaS for application development frameworks, and IaaS for scalable virtualized computing resources. HubSpot and Salesforce are both CRMs that offer customer analytics, survey tools, and extensive integrations.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. B2B or B2C and why? Probably not.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

The Product Coalition

APRIL 15, 2019

The categories are: Product Roadmaps Project Management Product Analytics User Research Experience and Feature Design User Communication A/B testing and rollout Let’s dig into each of these categories. The better tools can be configured to automatically apply your preferred product prioritisation framework to the features you enter.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Userpilot

JULY 26, 2021

Users get to experience the value of the product before paying for it. Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. And once the user gets value from the product, it’s easier for them to decide to upgrade to a paid plan. Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Department of Product

JANUARY 17, 2023

This thread goes some way to explaining the complicated, unintended consequences of Apple’s updated privacy policies, but the long and short of it is this: Apple introduced a new App Tracking Transparency policy (ATT) which required app developers to ask permission from a user before their activities were tracked for ad selling purposes.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

The Product Coalition

JULY 21, 2020

How to Be an Ethical Product Manager Branding for Builders by Netflix VP of Product Why Customers Come Back: Product-Driven Growth The Ultimate List of Product Manager Interview Questions 15 Best Blogs for Product Managers 1. Highlight: Ship outcomes, not just features, with the Product Impact Framework 3.

Blog 78

Blog Data Visualization Product Management Product Manager 78

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? A company's North Star Metric measures actual value delivered to customers as a predictor of sustainable growth. It must be something that points to growing revenue, profit, and customer realization of value. Why customer value? Not be a vanity metric.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

People-First Product Leadership

DECEMBER 4, 2023

The North Star, a key metric aligned with the Mission, is a crucial indicator for long-term business impact and customer value. Customers : Who is your ideal customer? Often referred to as “ideal customer profile” or ICP for short. Use this insight to differentiate your organization from others in the space.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Intercom, Inc.

OCTOBER 29, 2019

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. What is customer segmentation? This final assumption in particular was no longer true or useful.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

DECEMBER 10, 2023

Including free access to a customized JTBD GPT and printable checklist, this is the only guide you’ll ever need for your product discovery. Over the past few months, I’ve been on a deep dive into the world of customer discovery and the Jobs to Be Done (JTBD) framework. What makes this guide extra special? Coffee Shops (e.g.,

User Testing 120

User Testing Product Research Customer Experience Customer Feedback 120

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. Get Insights.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

NextBigWhat

SEPTEMBER 5, 2019

In the week prior to this, we had Deepak Abbot, VP of Product @ Paytm share key insights on what makes the growth tick at Paytm & much more. As head of product strategy, what framework do you use to decide on the roadmap? Our job isn’t to churn out features on the basis of direct customer asks. since they are client facing.

Customer Experience 40

Customer Experience B2C User Testing Customer Feedback 40

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

User Testing 200

User Testing Reporting Tools Research Software Customer Experience 200

Userpilot

APRIL 18, 2024

Looking for the best customer segmentation examples? It’ll also help you figure out if you should segment users based on their age, company size, or pain points. Segmenting your customer base offers several benefits, including improved personalization , retention, and customer loyalty. Let’s get started.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Customer Experience 103

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Product Bookshelf

FEBRUARY 13, 2017

everything related to product success including pricing, operations, customer support, go to market planning). The “product promise” encapsulates the entire product experience and all extended attributes of what the customer is getting from you. Lawley and Schure emphasize the concept of the whole product (i.e.,

Product Management 81

Product Management Product Manager Management Management 81

Product Talk

MAY 10, 2023

An admin might create a user on the web console and then that user logs in on the mobile app and then they send a message through to other members of their group. Teresa: Who are your typical customers? That was my first introduction to the continuous discovery framework. Were you engaging with your customers?

Product Research 130

Product Research User Testing Feedback Software Research Software 130

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Mind the Product

SEPTEMBER 17, 2018

You have more than one customer and both are equally important for different reasons. Before the Cloud, software had to be sold into a central decision maker – a CIO or CTO – and then rolled out across the company’s desktop-user base. B2B Metrics now are More Like B2C Metrics. Be Realistic About “Land and Expand”.

User Testing 120

User Testing Customer Experience Customer Feedback Onboarding KPIs 120

Centercode

OCTOBER 28, 2020

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. A new study revealed that organizations leveraging Centercode saw a 646% return on investment (ROI) from customer testing over three years. Avoided over $2.8M

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. B2B PMs focus on the professional buyer persona , and their customer data relies on industry news, site visits, and industry trends. An instructor may help keep you on track with continuous feedback.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Roadmunk

APRIL 3, 2018

It really goes over everything a product manager should know, from how to identify and set good goals, to discovering problems, talking to your users. We think value is tied in the quantity, rather than the quality and problems we solve for our customers. . It’s supposed to be a framework that helps you make decisions.

Research Software 89

Research Software Feedback Software User Testing Product Management 89

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. User-centered design is a discipline that focuses on the users and their needs, and many companies worldwide have started to develop their own approaches and methodologies to put this into practice.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Userpilot

MARCH 15, 2022

In the SaaS world, product growth (or product-led growth) has become a popular way to drive growth as it allows users to experience the value of your product before they even subscribe to a plan. Product growth is a go-to-market strategy that a product manager uses to acquire, activate , convert , and retain customers.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 98