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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. What follows is a lightly edited transcript of the event.

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How to describe your business as an equation

Lenny Rachitsky

B2B SaaS equations A B2B SaaS business sells cloud-hosted software on a subscription basis (that’s what makes it software as a service—SaaS) to other businesses (that’s what makes it B2B). Examples include Snowflake, Slack, and Jira. B2B SaaS businesses typically monetize in one of two ways— per seat (e.g.

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SaaS Events You Can’t Miss in 2019

Gainsight

Event Website. Event Website. Event Website. DX3 is Canada’s largest conference for marketers that showcases best practices and insights on all things digital marketing. Event Website. Technology & Services World (TSW) | May 6-8, San Diego, CA. Event Website. Event Website. North America.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Short on time?

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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

Whether the pricing model is monthly, yearly, or otherwise, subscription-based pricing models keep revenue relatively predictable. Product analytics help you uncover important insights to answer questions including what is your product’s key activation event that results in longer user retention? opportunities).

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B2B SaaS Funnel Conversion Benchmarks

Userpilot

Gainsight’s 2022 report shows free trials involving PQLs had 2.8X A similar survey by Softletter reported a 25% SaaS conversion rate for free trials that didn’t require credit cards. Product adoption rate benchmarks: File sharing and collaboration tools have 20.9% more conversion than freemium. adoption rate.