Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Marketing 86

Userpilot

FEBRUARY 5, 2024

But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. How you increase trial-to-paid conversion rate determines how good your SaaS model is.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

OCTOBER 7, 2020

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. If nobody knows you’ve launched a new feature, you can’t expect anybody to start using it.

Onboarding KPIs 75

Onboarding KPIs Customer Experience Analytic Tools User Testing 75

Gainsight

NOVEMBER 15, 2023

Pulse Europe 2023 opened today at Passenger Terminal Amsterdam, on a tone of embracing each other as humans first, while taking our work to the next level through digital scale tactics powered by generative AI, customer education, self-service, and community.

Analytic Tools 52

Analytic Tools Customer Communications Customer Experience Data Visualization 52

Userpilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

Userpilot

FEBRUARY 16, 2021

User personas are often misunderstood and overgeneralized by SaaS businesses, which impacts the product experience of SaaS customers. Jon Gatrell, a Product Management coach with over two decades of experience in product, sales, and marketing roles, tells us how to address this problem. Personas are commonplace in product teams.

Customer Experience 98

Customer Experience Analytic Tools Onboarding KPIs Document 98

The Product Coalition

FEBRUARY 15, 2021

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. All startups built double-sided marketplaces, serving B2C as well as B2B customers. Fallacy #6: We Need a PMO for Product A PMO?—?short

Agile 176

Agile Startups Technical Review Software Review 176

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Intercom, Inc.

FEBRUARY 28, 2019

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. From there, he created HubSpot’s freemium, go-to-market product, before moving into his current role. Short on time?

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

AUGUST 26, 2020

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. Today the leading metric for support teams is customer satisfaction.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

ProductPlan

OCTOBER 1, 2020

Product managers, product leaders, and product executives have no shortage of educational opportunities. From books , podcasts , and blogs to earning certificates and joining online communities , there is truly an abundance of options (read the short Guide to Product Management Resources to learn even more).

Research Software 86

Research Software Onboarding KPIs Technical Review Agile 86

Gainsight

FEBRUARY 9, 2023

B2B and B2C. But, you can take steps to start the education process as part of your partner onboarding and orientation. Teach them about onboarding and key milestones you see along the customer journey. Low adoption of a product feature that was a big priority for the customer? All over the world.

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Userpilot

MARCH 16, 2023

Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. Use colored buttons, animated videos, and product screenshots to create visually appealing landing pages. Link to relevant subpages to help prospects learn about your service and discover more features.

Feedback Software 86

Feedback Software Reporting Tools Embedded Analytics User Friction 86

Userpilot

JUNE 27, 2022

In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Developer marketing is a set of strategies and tactics designed to connect, attract, and incentivize developers to adopt your product. Let’s get started! What is developer marketing?

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Amplitude

DECEMBER 6, 2020

You’d only need to build one set of features to solve their problems. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . You’d only need one marketing channel to find your users. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Andrew Chen

JUNE 25, 2019

Today, I have a wonderful guest essay to share by Lenny Rachitsky ( @lennysan ) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth. Stage : Early-stage for B2C, an evergreen lever for B2B. product, marketing, engineering, data science, design, content, and finance.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Andrew Chen

JUNE 25, 2019

Today, I have a wonderful guest essay to share by Lenny Rachitsky ( @lennysan ) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth. Stage : Early-stage for B2C, an evergreen lever for B2B. product, marketing, engineering, data science, design, content, and finance.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Business of Software Conference

JUNE 5, 2019

And as we’re working through, building our product, we released it January 1st 2010 and since then we’ve added probably 250 banks around the world. We built a product that serves commercial bankers, the commercial relationship managers and they’re an interesting lot. I spend some time with them I say.

Feedback Software 40

Feedback Software Research Software Reporting Tools Data Visualization 40