Intercom, Inc.
APRIL 7, 2020
” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.
Userpilot
DECEMBER 19, 2022
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. What is B2B marketing? B2B vs. B2C marketing. Do your market research.
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The Product Guy
AUGUST 13, 2020
When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.
Intercom, Inc.
AUGUST 26, 2020
To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. “What emerged from our research is a modern playbook for support” What emerged is a modern playbook for support.
Ronke PM
APRIL 5, 2023
This is regardless of whether we work on B2B, B2C, or BDD products and services. When we routinely share readouts of our hypothesis, learning plan, market research, customer interviews, and usability studies with them, they better understand how all the information and data points have been incorporated into the outline in front of them.
B2B Product Management
DECEMBER 6, 2016
Currently in engineering or related area) thinking of moving to Product Management. You work closely with engineering team, define and document the requirements, attend the scrum. The Outbound PM role : As an outbound PM, you do the market research. We get this question a lot. It is applicable in this scenario as well.
PMLesson's Ace the PM Interview
MAY 19, 2020
Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. How would you change your marketing mix if you were selling a software or a hardware product?
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