B2C Enterprise Outbound User Testing 
Userpilot
MAY 3, 2022
How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?
Intercom, Inc.
MARCH 28, 2022
Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.
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Usersnap
FEBRUARY 14, 2023
In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Something important to know about go-to-market (GTM) strategy is that it is not a one-size-fits-all plan for every SaaS, micro-SaaS, eCommerce, or brick-and-mortar business.
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.
Brian Balfour
JULY 18, 2017
The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - that products are built to fit with channels, channels are not built to fit with products. Channel Model Fit.
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Let’s acquire Company X and upsell their product to all of our current customers.” BigCorp has $2M set aside for Blockchain research.
Intercom, Inc.
MAY 24, 2018
Companies commonly make the mistake of using expired or partial data from a small subset of users to justify big decisions. Data is constantly changing , and it can be utilized with maximum effectiveness if it’s current and representative of most users. We believed that everything we were doing was a test or an experiment.
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