B2C Enterprise Startups Vision 
Mind the Product
NOVEMBER 27, 2017
Observations of a B2C startup product manager working in enterprise. A startup, finding its feet and learning how to stand, should by certain logic be less wise, less capable and less developed than its older, wiser counterparts. I once heard an anecdote about a very young child being told a story about a very old man.
The Product Coalition
JANUARY 27, 2024
There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. In both cases, there should be a proper high-level product vision and a product roadmap. For example.
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The Product Guy
JULY 18, 2019
At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers.
Intercom, Inc.
NOVEMBER 7, 2019
As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. Spendesk thinks about building its company in three stages: startup, growth, and scale. Short on time? What sets Spendesk apart.
Radical Product
NOVEMBER 30, 2018
Consequently, you can apply product tools (Vision, Strategy, Roadmap, Execution and Measurement) to any product you’re building, to create change more effectively. Trying to simply improve on metrics, whether or not they align with your vision and strategy, leads to a product disease we call “hypermetricemia”. We’re fundraising?—?how
The Product Guy
APRIL 4, 2017
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. View the live stream…. About The Product Mentor. Better Products. Better Product People.
Melissa Perri
MAY 5, 2016
A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Someone picked up The Lean Startup , had their mind blown, and said “We should do that here!” In the beginning, we talked about this concept as something to validate startup ideas.
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