UX Planet
FEBRUARY 1, 2024
Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.
The Product Manager Coach Blog
MAY 7, 2024
Vision Setting and Execution: Developing and maintaining a clear vision for the product, translating strategic goals into actionable plans that drive success. Cross-Functional Team Leadership: Ensuring that efforts across departments are synchronized, enhancing team collaboration and efficiency in achieving product goals.
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Mind the Product
NOVEMBER 27, 2017
Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. The child was asked to imagine what this octogenarian would look like.
The Product Coalition
JANUARY 27, 2024
There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. In both cases, there should be a proper high-level product vision and a product roadmap. For example.
The Product Guy
JULY 18, 2019
As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Hence, I am best suited as a Product Owner. More About The Product Mentor. Better Decisions.
Mind the Product
APRIL 10, 2017
Personally, I can’t stop thinking about the pain that this new reality – the one that comes after Agile – is going to cause a lot of enterprise companies. Rather, it’s the way it was introduced to the enterprise. Because behind those big companies are the things that matter most; the people. Agile isn’t to blame for this.
Intercom, Inc.
NOVEMBER 7, 2019
As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Short on time?
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