Lenny Rachitsky

JANUARY 16, 2024

These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. There are two types of marketplaces—B2C marketplaces, which cater to individual consumer customers (e.g. G2, backlink, social mentions) Direct (e.g. Instagram, Snap, YouTube).

User Testing 117

User Testing B2C Outbound Feedback Software 117

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

B2B Product Management

DECEMBER 6, 2016

Finance), you can also contribute to high-tech Product Management, although the focus will be much different. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Mixpanel

FEBRUARY 23, 2021

Taking a cue from corporate finance, their framework uses a series of measurements—growth accounting, cohort analysis, and customer distribution—to provide a quantitative view of a company’s level of product-market fit. .” B2B vs. B2C), but also between products of the same category, and even the same company.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130