Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. In this article, we will explore the two broad categories of the Product Manager role.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. They were hoping to get a general sense of whether they had more consumer or business users.

Product Research 268

Product Research Feedback Software Analytic Tools User Testing 268

Intercom, Inc.

JUNE 12, 2018

When responding to inbound conversations, you want to focus your time on the customers that matter most to your business. Here’s what some of our customers who are already using this feature have been asking their leads: Which product or plan is the lead interested in? What is their business type – B2B or B2C?

User Testing 174

User Testing Customer Experience Inbound B2C 174

Intercom, Inc.

OCTOBER 13, 2022

We’ve heard you loud and clear – our customers’ feedback and partnership was our biggest driving force behind today’s product announcements. And if you ask us, the answer to these challenges is in-product communication. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. The marketing strategy for product-led growth is more inbound and you let the product speak for itself.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Amplitude

NOVEMBER 12, 2019

This leads one to wonder, had Google Glass done better customer profiling ahead of launching the product (selling to the B2B audience versus the B2C audience), would the Google Glass had flopped on its initial debut? 2 is key for most successful product managers, because it allows them to predict the future.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94