Userzoom

APRIL 21, 2020

” Recently we chatted to Naomi Williams , an experienced UX Researcher at William Hill, to discuss how the online betting and gambling company puts user research and testing into practice, as well as the organisational set-up of UX and its business impact. Could you tell us a little bit about your background? Enroll today!

User Testing 93

User Testing Research Software Data Visualization Product Research 93

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

BrainMates

JUNE 25, 2020

User and buyer scenarios are useful Product Management tools for both communication and design. They are used to share and communicate customer situations with your Product team so that they can design ‘market driven’ Products. For a business to consumer (B2C) Product this is also often the user. Updated June, 2020.

User Testing 85

User Testing Customer Experience Customer Feedback Research Software 85

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. Do it elegantly without over-promoting your product. Newsletters ?—?a

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Userzoom

APRIL 5, 2018

Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. If I asked you: “Which tool should I use” and showed you this picture below, what would your answer be? Well, without context, there is no answer to the question, “Which tool should I use?”.

User Testing 59

User Testing Research Software UX Webinar 59

ProductPlan

JANUARY 17, 2023

Can’t I just use my knowledge of the customer’s domain to create create solutions to their problems?” That’s why I never rely on market research. What Jobs and Ford both understood is that asking customers what they want, asking them for the solution itself, can lead you down the wrong path. question obvious.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Ronke PM

APRIL 5, 2023

This is regardless of whether we work on B2B, B2C, or BDD products and services. Collaborating with the PMM and UX Researchers, they investigate and interview customers to gather necessary information, looking for groundbreaking solutions to bring to life. Our customers represent an ever-changing demographic with evolving needs.

Leadership 52

Leadership User Testing Product Management Product Manager 52

B2B Product Management

DECEMBER 6, 2016

The Inbound PM role : As an inbound PM, your role is to develop the product or the platform. The Outbound PM role : As an outbound PM, you do the market research. You identify the target market, the market size, you build out the initial vision of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Build a multi-channel personalized communication system.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Book a demo and get started! What is concept testing?

User Testing 90

User Testing Feedback Software Product Research Analytic Tools 90

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

Feedback Software 86

Feedback Software Research Software Analytic Tools User Testing 86

PMLesson's Ace the PM Interview

MAY 19, 2020

How would you change your marketing mix if you were selling a software or a hardware product? What about if it was B2C or B2B? Market and user insights The company looks to Product Marketing Managers to be a source of market and user insights.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 132

Research Software Analytic Tools Feedback Software Reporting Tools 132

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. These skills include recognizing market opportunities, customer research, product road mapping, and modeling. Consider a role involving technology, business, and customer experience.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product HQ

FEBRUARY 6, 2023

From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users. After all, it is pointless to build a product if it doesn’t provide real solutions to the pain points of end users.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Centercode

OCTOBER 28, 2020

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. Centercode’s platform and comprehensive testing services increased time efficiency by 40%. A single, centralized tool for managing all testing data.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. The Product Design Process focuses on thorough user and market research before building a product, and the Google Design Sprint is a fast, 5-day intense method to accelerate decision making.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Mixpanel

FEBRUARY 2, 2021

We spent more than 6 months doing a ton of qualitative and quantitative research, including interviews with dozens of past, current, and potential customers, market research, and product analysis. Through our research, we found that this was more than enough for 90% of our customer base. All customer-centric approach.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 This rising popularity has lead to a huge global user population of up to 220M people using dating platforms. It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year.

Startups 78

Startups Marketing Reporting Tools Research Software 78