Intercom, Inc.

AUGUST 20, 2020

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology.

Research Software 244

Research Software Technology Telecommunications User Testing 244

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Intercom, Inc.

APRIL 7, 2020

Our new research reveals the impact it’s had on these teams. ” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. The majority of B2B and B2C support teams – 54% and 61%, respectively – have taken this approach.

Customer Experience 218

Customer Experience Reporting Tools Research Software User Testing 218

Userpilot

APRIL 24, 2025

Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. A product leader with 7+ years of experience in product management or a related field who has successfully built and scaled complex systems at a global level. Who would be the best fit for this job?

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software 64

Research Software User Testing Customer Experience Customer Feedback 64

Userpilot

MAY 27, 2025

OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. We aim to make our innovative tools universally accessible, transcending geographic, economic, or platform barriers. A person who was focused on B2C products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

The Product Guy

FEBRUARY 3, 2019

In my new PM role at a large B2C, I felt lost. How do you conduct customer research and make feedback actionable when your customers vary greatly in their backgrounds? In the JTBD interview, the researcher explores pivotal moments throughout the customer’s lifecycle to map the arc of the customer’s purchase decision.

User Testing 311

User Testing Product Management Product Manager Customer Feedback 311

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

The Product Coalition

OCTOBER 26, 2021

How different company with different sizes used the Business Model Canvas to successfully compete in the market. Then, how three companies are using it to be competitive in the market. Quick context information: this tool?—?Cockpit?—?only The short lifetime of the product would have killed the B2C market.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Userpilot

MARCH 24, 2025

Salesforce Field Service is a market leader with customers including many Fortune 500 companies. Their customers rely on their offline-first mobile app to guide them through complex fieldwork. If you have a passion for mobile technology, field service solutions, and integration-driven product development, they want to hear from you!

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

UX Planet

MARCH 15, 2025

After over four years of working freelance/contract, I entered the full-time job market for the first time this year. So I dont want to act like I have a magic bullet solution that will work in every circumstance. When I say niche down, I mean finding the narrow slice of the market where you can beat out all of the competition.

Research Software 59

Research Software Marketing User Testing Weak Development Team 59

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Informing our approach to the market. This final assumption in particular was no longer true or useful.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

UX Studio

MARCH 1, 2024

In today’s AI-driven world, the excitement about artificial intelligence is widespread, with numerous tools available to shape our lives and the world. But with so many options flooding the market, it’s easy to feel overwhelmed. Our blog post guides you through the maze of AI research tools.

Data Visualization 98

Data Visualization Research Software Product Research Analytic Tools 98

Mixpanel

JANUARY 4, 2023

We respect our customers’ time and strive to make buying software as seamless and frictionless as subscribing to your favorite music streaming service. This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software purchase typically entails.

Analytic Tools 133

Analytic Tools Research Software Feedback Software B2B 133

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. What this means for support leaders.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 104

Research Software Marketing Data Visualization Customer Experience 104

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Book a demo and get started! What is concept testing?

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. At LinkedIn, I launched the social selling business and brought LinkedIn Sales Navigator to market. Fortunately LinkedIn found me 18 months later.

Research Software 187

Research Software Feedback Software Reporting Tools User Testing 187

Mind the Product

AUGUST 31, 2017

They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions. This mobile app is a free tool for Americans to use to save money and time with their prescriptions.

Research Software 131

Research Software User Testing Customer Experience Product Research 131

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. What’s the business impact of this challenge for SaaS teams?

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments.

Feedback Software 106

Feedback Software Research Software Product Marketing Marketing 106

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. Small but regular improvements are a more reliable way to achieve product-market fit. Disruptive innovation is what many SaaS startups aspire to.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Intercom, Inc.

APRIL 30, 2018

Your aim should be to understand what they want, how you can help them and to judge how fast they need a solution. Think of your lead requiring urgency as someone who has done their research and walked into the store, cash in hand and ready to buy. You wouldn’t walk over and tell them you’ll be in touch later on. We’re all human.

B2C 214

B2C Research Software User Friction User Testing 214

The Product Coalition

FEBRUARY 12, 2021

When we founded BreezoMeter, many businesses and governments were not ready to answer the public demand for solutions that protected them from harmful air quality. As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and how did we do it?

Data Visualization 123

Data Visualization Research Software Reporting Tools User Testing 123

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 84

Data Visualization Research Software Reporting Tools Analytic Tools 84

Mind the Product

JANUARY 22, 2018

Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. Replatforming can become very complicated, very quickly, for at least three reasons: IT platforms are usually the backbone on which a large part of the business is running. And then it gets worse.

Research Software 156

Research Software Reporting Tools Weak Development Team Product Research 156

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. I really just love focusing on keeping the customer at the forefront of building great, impactful solutions,” says Kelsey. From this feedback, Kelsey’s team quickly zeroed in on a potential solution.

Product Research 323

Product Research Onboarding KPIs Feedback Software User Testing 323

Userpilot

MAY 20, 2024

B2B loyalty programs focus on long-term partnerships with personalized services, while B2C programs target individual consumers with general rewards and immediate purchases. Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction.

Feedback Software 101

Feedback Software Analytic Tools B2B Research Software 101

UX Planet

MARCH 6, 2025

No matter whether youre designing B2C or B2B products, management will likely have one of the following priorities: Increase revenue, Decrease costs, Increase new business (i.e., The solution (your design) Present your design in a way that directly addresses these painpoints. The business opportunity Show the potential impact (e.g.,

User Testing 100

User Testing Customer Feedback Customer Experience Management 100

Mind the Product

DECEMBER 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. Was the formulaic writing and bland comedy a result of bad writing or was the program, more interestingly, a measured approach to a specific market? One of the shows I watched was a sitcom.

B2B 146

B2B Research Software User Testing Automotive 146

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98