How to Increase Trial to Paid Conversion Rate [+ Actionable Tactics]
Userpilot
FEBRUARY 5, 2024
But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%.
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