Mind the Product
JUNE 28, 2018
However once enterprises are on board, product managers have a great opportunity to get speedy customer feedback and validations on features as well as the roadmap – which can be a little tricky in the consumer space. In the B2B world your customer is not a name and number that looks the same as any other. Customer Insights.
The Product Coalition
OCTOBER 12, 2020
In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. No product serves everyone. If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again. Instead of being special, it was very specific.
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The Product Coalition
OCTOBER 18, 2020
A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. would ask why it is important to continue refining even the finest details.
The Product Coalition
DECEMBER 31, 2023
The signals are always mixed, and with no clear incentive to come to a conclusion, it’s no wonder that the most common answer to product leadership questions is the professional equivalent of the romantic “It’s complicated”, namely “It depends”. Not because the reality is black and white, but because otherwise you can’t see clearly.
Product Talk
MAY 13, 2020
Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” That new or different human behavior becomes the product outcome that focuses the work of a product team.
Userpilot
JANUARY 9, 2023
We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.
The Product Coalition
JANUARY 24, 2021
Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.
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