Mind the Product

DECEMBER 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively.

B2B 146

B2B Research Software User Testing Automotive 146

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. I see much broader wins: Our technical teams often make the “I am the user” mistake: we unconsciously assume that the people at the other end of our software are just like us. You say potato, I say WTF.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

The Product Guy

MARCH 2, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas did his Master of Business Administration (MBA) in Information Systems from XLRI Jamshedpur, India.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

Mind the Product

OCTOBER 19, 2016

Second, the product manager’s delivery requirements will usually be the big development items in an organisation’s technology roadmap. Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating.

Product Management 123

Product Management Product Manager Technical Review Customer Experience 123

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Imaginary Cloud - Design

JANUARY 30, 2020

This may be due to this new paradigm coming from, and still being restricted to, the realm of data scientists. One of them is the user's resistance due to the fear of the black box (AI tools that make crucial decisions in an opaque way without explaining the rationale followed). However, this is an insufficient solution.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Lenny Rachitsky

DECEMBER 12, 2023

the podcast went from essentially nothing to a top 10 technology podcast in the U.S. with over 3,000 5-star reviews), and the YouTube channel is about to hit 50,000 subscribers. To reflect a bit, this was a big year for me. The newsletter nearly doubled (approaching 600,000 subscribers!),

User Testing 106

User Testing B2C Product Research B2B 106

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That   “ BNP Paribas is the largest bank in France.  We

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. After about two and a half years there I joined Sprinklr , a social media management technology company, and was there for three years as a divisional vice president. The only exception is some B2C work with financial services and insurance companies.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Intercom, Inc.

SEPTEMBER 23, 2021

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Are you ready?

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Mironov Consulting

FEBRUARY 6, 2020

So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

FEBRUARY 6, 2020

User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels. This is followed by lead generation and the formation of positive user experience. Build a multi-channel personalized communication system.

Data Visualization 86

Data Visualization Research Software Reporting Tools Analytic Tools 86

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. This makes the product loved by our users ( check G2 reviews ). Let’s explore a few examples of incremental innovation in tech.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

UX Studio

MARCH 1, 2024

The tool let us edit the output easily , but this situation highlighted the need to carefully review automatically generated insights. They also tend to say positive things about the product and features. Although AI technology is advancing, it has not yet reached the level of human cognition and understanding.

Data Visualization 98

Data Visualization Research Software Product Research Analytic Tools 98

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

The Product Coalition

DECEMBER 11, 2018

Because a new trend is quickly gaining traction in tech and product management: remote work. Of course, this was at the same time that communication technologies were being deployed across the world. The generalization of these technologies over the 1950s and 1960s, with the acceleration of IT from the 1970s onwards, did the rest.

Analytic Tools 66

Analytic Tools Technical Review Customer Experience Data Visualization 66

The Product HQ

JULY 1, 2024

Average B2B Product Manager Salary The B2B product manager position is a full-time role that involves developing and managing one or multiple products. For the most part, B2B product managers work in the software, IT, and tech industries. According to the data, the higher salaries are not in global brands but in tech companies.

B2B 52

B2B Technical Advisors Reporting Tools Product Manager 52

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. This position carries tremendous responsibility because the product’s entire lifecycle rests on the product manager’s shoulders, from ideation to launch. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Crawl: Partner-Aware Customer Success Partnerships have been part of Big Tech for decades. Just as you can configure CS technology to trigger CTAs and playbooks for several different cross-functional team members, it’s time to include your partners as part of the team: Seeing some red flags during implementation?

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . The customer lifecycle is the path your users follow before, during, and after engaging with your product, website, application or support system. You’d only need one marketing channel to find your users. For example: .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Gainsight

JULY 1, 2022

In the tech industry, competition is driving the adoption of a new growth model. We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. Chief Technology Officer of PX, Gainsight. Mickey Alon. Key Findings.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MAY 20, 2024

their tech stack! These technologies position your product at the center of your growth strategy, focusing on delivering an exceptional user experience that drives customer acquisition , retention , and expansion. Prioritization : The platform provides weighted scoring systems and allows easy drag-and-drop organization.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userzoom

NOVEMBER 6, 2019

You don’t have to just have great, you know, enterprise grade back-end, you have to have fantastic consumer grade front-end as well, whether you’re in B2C or B2B, doesn’t matter. And this is what happened to Snapchat last year, big redesign, and they got all kinds of bad reviews, right, and social media. Fear no more.

Research Software 68

Research Software User Testing Product Research UX 68

The Product Coalition

MAY 25, 2018

Then you start building the product, [and] you deliver the product by shipping code to resilience system at will. However, what we can figure out here already is that any kind of product discovery is significantly more low-tech and more affordable, the further to the left side you go. That’s my world.

Webinar 60

Webinar Agile Product Research Customer Experience 60

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Gainsight

MAY 14, 2020

Next up is reviewing your map, for which you can use Gainsight’s Success Plans to guide you to victory. They’ve achieved a 40 point increase in NPS scores with smaller segment accounts (on par with an NPS similar to B2C organizations) and a 50% efficiency improvement using pooled resources allowing customers to engage with each other.

Data Visualization 52

Data Visualization Feedback Software Customer Feedback User Testing 52

Userzoom

MARCH 28, 2018

How long before UX truly takes a central position within organisations? Even in the B2B sector, where a lot of times people go, “This makes sense with B2C, but it doesn’t make sense to B2B,” but that’s actually wrong because the truth is the same people who are buying and using consumer apps are also B2B purchasers.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

UX Planet

MARCH 9, 2025

Traditional courier services typically avoid transporting mobile phones by air due to potential safety restrictions and airline guidelines. Positive Brand Diversification: Similar to how many airlines gain ancillary revenue through seats, meals, baggage, or priority boarding offerings AirlineCourier could be a logical extension.

Airlines 95

Airlines Research Software User Testing UX 95