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I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. It’s usually marketing or an events manager. There’s always a productmarketing person or a director of marketing involved. It’s usually marketing or an events manager.
Content marketing vs productmarketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and productmarketing ? The advantages of both marketing strategies. Definitely not!
SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Productmarketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.
How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.
And if they don’t find product-market fit, nothing else really matters. It’s all about talking to customers and learning that you’re building something that’s actually useful. When talking to people, look for two things: pain and pull. Pain tells you there’s an opportunity to solve a problem.
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.
SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Productmarketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.
Which product analytics tools should you be using? And what type of analytics really matters for a productmarketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?
Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?
Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision. Remove bias from your product decisions.
If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.
Interested in productmarketing manager roles? In this guide, we’ll explore the ins and outs of productmarketing manager roles through detailed job descriptions and handy templates. TL;DR A productmarketing manager is a professional responsible for promoting and selling their company’s products.
The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”
ProductMarket Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel ProductMarket Fit (PMF): A ProductMarket Fit (PMF) is a way knowing what problems your product will solve. Get feedback from at least five customers, but many as possible.
If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention. Track customer loyalty with NPS surveys. Sound simple, right? Social media.
Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile. You can get an accurate picture of your ideal user just by asking three questions: Who are they?
At the end of the day, our goal is to grow along with our customers while providing value at every stage of their lifecycle—from inception, to hyper-growth, and hyper-scale. But our old plans were too limited for startups to try out the product, and grow sustainably. . All customer-centric approach.
Building a consumer product If you are building a consumer product, more likely than not, you are trying to address a very specific need of a set of individuals. You identify a gap in the market which you hypothesize as an unsolved problem. the process called customer validation. Once you have understood your customers?—?you
If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. In doing so, you’ll be able to unlock other hidden user personas that you hadn’t accounted for previously. What is the Customer Lifecycle?
Setting these goals help you map out your marketing funnel. You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. The main problem here is that marketers try to be *everywhere*. Dofollow.io’ s Online Community That Helps Them Test Out Their Product Ideas.
Admit it, much of a product manager’s day can get bogged down with operational tasks that, frankly, aren’t why you signed up for the gig. That’s more time for the fun part—like nailing down that elusive product-market fit or crafting strategies that outmaneuver competitors.
B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch. To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. Is the productcustomer-centric?
Spend time focusing on the challenges or painpoints that they experience. From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end productusers.
Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Is Freemium?
What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?
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