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It’s often more common to see project-based userresearch rather than an ongoing, iterative discovery process.” Tweet This Teeba liked how Teresa focuses on continuous discovery, and she learned about the opportunity solution tree at a conference. . I’ve always been fascinated by the discovery aspect of product management.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. They get better at connecting what they’re learning from their research activities to the product decisions they’re making.
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
Finally, your SaaS mobile app is live! But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. Organic, when you attract users through public platforms and owned media marketing.
Your aim should be to understand what they want, how you can help them and to judge how fast they need a solution. Think of your lead requiring urgency as someone who has done their research and walked into the store, cash in hand and ready to buy. You wouldn’t walk over and tell them you’ll be in touch later on. We’re all human.
No matter whether youre designing B2C or B2B products, management will likely have one of the following priorities: Increase revenue, Decrease costs, Increase new business (i.e., Here is a format of a story that I suggest touse: The problem Clearly articulate the painpoints or challenges that usersface. Good stories sell.
Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. Examples of Bad and Good UserResearch Bad questions “Do you think it’s a good idea?”
The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.
How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. The B2B customer journey tends to be longer than that of an individual consumer. B2B vs. B2C marketing.
Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.
We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.
They are a great way to encourage and retain customers by offering rewards to help you create long-term relationships with new customers. TL;DR B2B loyalty programs reward businesses with tiers, points, cashback, and exclusive offers to foster long-term partnerships. Are you using B2B loyalty programs in your business?
It might seem ludicrous how many SaaSapps you can try for free these days. But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. It’s called product-led growth.
User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.
SaaS companies have started to realize that their products should be the main driver of growth. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments.
Looking at user journey map examples can help you come up with a visual representation of your customer’s journey. Customer journey mapping research also allows you to identify areas of opportunity in your processes and plan to reduce those frictionpoints. Let’s get started!
Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers.
The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Content marketing vs product marketing? Do you think there are the same? Definitely not!
The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. To find your product’s Aha moments, analyze user behavior.
SaaS companies have started to realize that their products should be the main driver of growth. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments.
How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? We discussed business ideas, researched options for funding, and most importantly, we supported each other. Get feedback from at least five customers, but many as possible. What is a Go-to-Market Strategy?
Researchingcustomer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.
For example, a B2B company launching a complex enterprise softwaresolution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. Book a demo to see it in action!
You work on customer discovery with the potential target segment you believe might be facing this problem to validate your hypothesis, propose your solution to the problem and try to figure out if there is a problem-solution fit. the process called customer validation. Once you have understood your customers?—?you
At the end of the day, our goal is to grow along with our customers while providing value at every stage of their lifecycle—from inception, to hyper-growth, and hyper-scale. All customer-centric approach. unique end users and all their actions) per month. Grow as much as possible before paying.
In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. With more options than ever before, B2B buyers have high expectations when it comes to customer experience (CX). Differentiate your business with CX. Website optimization.
Picture this: You’re a stakeholder in a company specializing in enterprise SaaSsolutions, and your team is embarking on developing a new product. Understanding the diverse needs of your potential users. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.
Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s look at how to conduct market research in a little more detail. What does your typical customer look like? Define your customer. Let’s get started! Define your market size.
Product Collective’s INDUSTRY: The Product Conference was created in Ohio by product people Paul McAvinchey, Mike Belsito, and Rebecca Feliciano with the goal of bringing the best software product management professionals together. Abigail: "I think that depends on if the company has software or not. About INDUSTRY's Fireside Chat.
A traditional model based on the marketing and sales funnel no longer works effectively to build sustainable growth for subscription-based SaaS. The solution? Make the product itself a key player in the customer lifecycle and experience. . We wanted to discover what solutions they use and how they measure success. .
Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. You can’t accommodate all customer requests, so build a robust decision tree to filter out irrelevant requests and learn to say ‘no’ instead of maybe. What’s the solution?
It's become a hot topic in our discussions as well, from our newsletters to our blogs, not to mention its starring role in our product management platform. Here’s where AI steps in, not as a replacement but as a tool that automates the mundane, freeing you up for the high-stakes, high-reward aspects of your job.
Interested in customer insights manager roles? In this guide, we’ll explore the ins and outs of customer insights manager roles through detailed job descriptions and handy templates. A customer insights manager job description outlines the key responsibilities, must-have skills, and qualifications needed to excel in this role.
Spend time focusing on the challenges or painpoints that they experience. From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users.
Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.
To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. So product managers require many skills, including technical, marketing, customer feedback, data management, project management, and market evaluation skills. It also provides access to industry news.
No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customerpainpoints, add value for customers, etc. Empathy in product management spans wider than seeing which buttons customers click.
In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. Our customers represent an ever-changing demographic with evolving needs.
Radical Product Thinking means devising improvable systems (“products”) to achieve your desired impact on the world. It could be through the work of your non-profit, the research you’re conducting, through freelance services you’re offering, or even by remodelling the kitchen for your family. This is also true for B2C.
As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Below we dive into each of the five key trends from our research.
What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.
TL;DR A user flow is a visual representation of the steps a user takes to achieve a specific goal within a website or app. The benefits of tracking user flows include creating user-centered product design , eliminating friction in user journeys, and reducing churn. Discover user paths to app actions.
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