The Product Coalition

FEBRUARY 11, 2023

During that time, I started a T-shirt printing business, took embedded systems classes for school kids, built an electronic automation device, incorporated a solar engineering, procurement, and construction (EPC) company, and built a food export business. Validating The Messaging Once you created a messaging, it’s time to test your messaging.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Indicative

MARCH 12, 2021

Due in large part to that misalignment, most companies waste between 50-80% of new signups. It requires using data to form a hypothesis about how you can boost product adoption, implementing those changes, then testing to validate their effect. Validate your hypothesis by testing the efficacy of those changes.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. You say potato, I say WTF. Just this once.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Userpilot

APRIL 20, 2022

Here’s what we found from our study of various trials and industries: The B2B sector benchmark is between 14-and 25% due to the complexity of the SaaS products involved. B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. Figjam free trial limitations.

Analytic Tools 88

Analytic Tools Feedback Software Data Visualization User Testing 88

Mind the Product

OCTOBER 19, 2016

Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating. It wouldn’t have been so galling if I hadn’t had spent hours preparing the pricing recommendation I was due to make the following week.

Product Management 81

Product Management Product Manager Technical Review Customer Experience 81

The Product Coalition

MAY 26, 2018

And companies across the globe have spent a lot of time and effort over the last few months interpreting privacy policies and legal documents, assessing product, processes and marketing strategies, and reviewing vendor relationships to make their products and businesses complaint to the new regulation. Or to course-correct.

Research Software 60

Research Software User Testing Product Research Customer Experience 60

Amplitude

DECEMBER 6, 2020

The customer lifecycle is the path your users follow before, during, and after engaging with your product, website, application or support system. Within SaaS (especially B2B, B2C, and e-commerce companies), the onboarding process is usually unwieldy, and churn is always a potential risk. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. What is B2B customer experience?

Customer Experience 90

Customer Experience B2B User Testing Customer Feedback 90

Userpilot

MAY 20, 2024

Product experimentation : You can run A/B and multivariate tests to identify the best-performing variants of an in-app experience and implement them for the rest of your user base to optimize conversion rates. An A/B test on Userpilot. Set an objective and then organize your goals and targets into a manageable system.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Product Talk

DECEMBER 7, 2022

For the purposes of this article, the following activities are not customer interviews: Usability tests or prototype tests or any other customer conversation about potential solutions. Further reading: Product in Practice: Automating Customer Interview Recruiting at Zonar Systems. What doesn’t count as a customer interview?

User Testing 197

User Testing Reporting Tools Customer Experience Research Software 197

Lenny Rachitsky

DECEMBER 12, 2023

with over 3,000 5-star reviews), and the YouTube channel is about to hit 50,000 subscribers. The newsletter nearly doubled (approaching 600,000 subscribers!), the podcast went from essentially nothing to a top 10 technology podcast in the U.S.

User Testing 82

User Testing B2C Product Research B2B 82

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage. Promote it.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

MAY 26, 2024

Userpilot aids in optimizing customer journeys by improving onboarding, feature adoption, and overall user experience, with capabilities for A/B testing and user feedback that can drive an increase in conversion rates and advocacy. Conferring with peers, scouring reviews—and ultimately deciding whether they will make a purchase from you.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. These include a thorough understanding of your marketplace and business user base, the know-how of usability testing, and spotting new opportunities. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

JUNE 30, 2021

The average free trial conversion rate for B2C is higher than B2B. You will have to invest more in your marketing to get people to sign up, and their actual experience in the product better be amazing, or you risk tons of negative reviews. B2C companies have an industry average of 57%. What is a free trial conversion rate?

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Data Visualization 98

Split

JUNE 29, 2018

Continuous integration emphasizes test execution early and often, providing rapid feedback to development teams for each new code commit. The shift-left testing mantra is ‘test early, test often’. Shift-right extends application testing into the production environment. Shift left, shift right. Best practices.

User Testing 53

User Testing Product Research Testing B2C 53

Mironov Consulting

FEBRUARY 6, 2020

So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Mironov Consulting

JULY 27, 2023

 We need product management on every technical call, demo, use case analysis, RFP review, architecture discussion, and pricing issue so that they deeply understand the context and specific use cases and can answer any product-specific questions.  This  We need Product to review Gargantua LLC's whole deployment plan."

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. Will we have our email, Slack, and text messages simulacra or find that businesses begin to run on messaging systems native to a virtual environment?

Weak Development Team 93

Weak Development Team Development Feedback Software User Testing 93

Intercom, Inc.

MARCH 8, 2018

The only exception is some B2C work with financial services and insurance companies. In terms of trying to figure out the viability of a business while still working, use the time when you’re gainfully employed and getting an income to test content or the technology. We do live workshops and a ton of speaking engagements.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Intercom, Inc.

DECEMBER 2, 2020

Principles and processes provide us with a systemic and scalable way of repeating the behaviors that we strongly believe will lead to positive outcomes, and help us to avoid repeating past mistakes”. These are: Processes that improve the quality of our execution and manage how we build, support, and evolve systems to our expected standard.

Engineering 152

Engineering Feedback Software User Testing Systems Review 152

The Product Coalition

OCTOBER 5, 2021

A Product Development Health Check is like a fitness test for your product development practice. To ensure you take a holistic approach, review these five key elements of your product development practice: Mindsets Organisation Practices Tools and Technologies Financials 1. Is there clear responsibility and accountability?

Weak Development Team 150

Weak Development Team Reporting Tools Research Software Feedback Software 150

Userzoom

NOVEMBER 6, 2019

You don’t have to just have great, you know, enterprise grade back-end, you have to have fantastic consumer grade front-end as well, whether you’re in B2C or B2B, doesn’t matter. And this is what happened to Snapchat last year, big redesign, and they got all kinds of bad reviews, right, and social media. Contact us!

Research Software 68

Research Software User Testing Product Research UX 68