Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Below we dive into each of the five key trends from our research.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

The Product Coalition

JULY 19, 2022

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

User Friction 120

User Friction Customer Experience User Testing Customer Feedback 120

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 95

B2B User Testing Research Software Analytic Tools 95

UX Planet

FEBRUARY 1, 2024

Understanding the diverse needs of your potential users. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. Discover user paths to app actions. Track user interaction patterns.

Data Visualization 92

Data Visualization Customer Feedback Analytic Tools User Testing 92

Gainsight

OCTOBER 3, 2019

In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. With more options than ever before, B2B buyers have high expectations when it comes to customer experience (CX). Fast feedback eliminates guesswork. Website optimization.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

The Product Coalition

FEBRUARY 11, 2023

We discussed business ideas, researched options for funding, and most importantly, we supported each other. Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

FEBRUARY 5, 2024

But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. found something interesting to add to this debate.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. What does your typical customer look like? Yahoo Finance.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 54

Analytic Tools Research Software User Testing Customer Experience 54

Userpilot

NOVEMBER 21, 2023

Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. You can’t accommodate all customer requests, so build a robust decision tree to filter out irrelevant requests and learn to say ‘no’ instead of maybe. What can you do to address it?

Technical Review 79

Technical Review User Testing Product Management Product Manager 79

Userpilot

MARCH 20, 2024

Software licensing sets software usage rules, protecting creators and defining user rights. The freemium model provides free basic software, helping to shorten the time to value and increase the user activation rate. The premium model sells advanced features upfront, focusing on converting freemium users. Book a demo now.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Intercom, Inc.

APRIL 30, 2018

Think of your lead requiring urgency as someone who has done their research and walked into the store, cash in hand and ready to buy. If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. You wouldn’t walk over and tell them you’ll be in touch later on.

B2C 214

B2C Research Software User Friction User Testing 214

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. Empathy in product management spans wider than seeing which buttons customers click.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Ronke PM

APRIL 5, 2023

In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. Our customers represent an ever-changing demographic with evolving needs.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? Of course, there’s no one size fits all, but there are specific techniques that work well mostly because they have one thing in common. They are all focused on providing a great user experience. Let’s dive in!

Analytic Tools 88

Analytic Tools Feedback Software Data Visualization User Testing 88

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 93

Data Visualization User Testing Customer Experience Customer Feedback 93

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. What is enterprise SaaS marketing?

Enterprise 89

Enterprise Strategy Marketing Outbound 89

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Userpilot

JULY 26, 2021

They use their product as the selling point. Users get to experience the value of the product before paying for it. Reducing friction like this naturally leads to more people trying the product—and more people finding they like it. In both B2B and B2C, buyers want to self-serve. But isn’t that what all companies do?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Bain Public

NOVEMBER 21, 2022

For example, for WatchMojo , they have an internal tool [ Unity ] but they aren’t selling it to customers. But, if it's a company that’s software-first and are selling to B2B or B2C, then yes, I would see the strategies being the same. Your OKRs are the jumping point of building your roadmap". Where does the user come in?

Research Software 52

Research Software B2C User Testing Customer Experience 52

Mind the Product

JANUARY 8, 2018

In other words, product management is not about making sure products ship on time – it’s about understanding the needs of the customer and defining the right product to meet them. There’s no better predictor of a product manager’s success than how much time they spend talking with current and prospective customers.

Data Visualization 112

Data Visualization Analytic Tools Customer Feedback Product Research 112

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

User Testing 197

User Testing Reporting Tools Customer Experience Research Software 197

Product Innovation Educators

MARCH 25, 2019

A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, and the National Association of Music Merchants for all things musical. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world.

Presentation 72

Presentation Events User Testing User Friction 72

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.

Onboarding KPIs 86

Onboarding KPIs User Testing Data Visualization Analytic Tools 86

Radical Product

NOVEMBER 30, 2018

It could be through the work of your non-profit, the research you’re conducting, through freelance services you’re offering, or even by remodelling the kitchen for your family. Vision Investment : Items in the top left corner are a good vision fit, but might raise your risk exposure in the near term. This is also true for B2C.

User Testing 40

User Testing Data Visualization Research Software Feedback Software 40

Userpilot

APRIL 18, 2024

Looking for the best customer segmentation examples? It’ll also help you figure out if you should segment users based on their age, company size, or pain points. Segmenting your customer base offers several benefits, including improved personalization , retention, and customer loyalty.

Data Visualization 78

Data Visualization Analytic Tools Feedback Software Customer Experience 78

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization User Testing 92

Userpilot

JANUARY 9, 2023

How is different from user or buyer personas? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. User personas are sometimes confused with user segments.

Feedback Software 85

Feedback Software Research Software Analytic Tools User Testing 85

Userpilot

MAY 26, 2024

Key takeaways The marketing funnel in B2B SaaS guides potential customers from awareness to customer retention , focusing on streamlining the customer journey through various stages, including TOFU, MOFU, and BOFU. Stages of the Funnel : Top of Funnel (TOFU) : Awareness stage where potential customers first encounter the brand.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. It’s all about talking to customers and learning that you’re building something that’s actually useful. When talking to people, look for two things: pain and pull. Pain tells you there’s an opportunity to solve a problem.

B2C 93

B2C Customer Experience User Friction User Testing 93