How I treat creative copy like a product—using data
Mixpanel
JANUARY 12, 2023
It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. If you’re an early-stage startup, clarity is key. From 2015-17, Plaid was a modern API for banking data for developers. I love looking at Plaid’s history.
Let's personalize your content