article thumbnail

Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

This definition is a mouthful, so I like to visualize it. I’m going to walk through this visual quickly, and then Cecilie and I are going to dive into this in more depth. Using the Opportunity Solution Tree to Guide Discovery The visual at the center of this is called an opportunity solution tree. It’s that simple.

article thumbnail

Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.

Banking 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Mobile App Analytics Best Practices: What Top Apps Are Doing Differently

Userpilot

Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.

article thumbnail

Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

Todays Fintech disruptors and neobanks are igniting our brains reward centers with flashy visuals, gamified challenges and social interactivity that practically beg us to keep coming back for more. It ultimately changes how we think about financial services. Today, clients expect more than a basic straightforward financial service.

Banking 71
article thumbnail

How Banks Are Winning with AI and Automated Machine Learning

Banks have always relied on predictions to make their decisions. Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics. How today’s banks can handle the data science talent shortage. Brought to you by Data Robot.

article thumbnail

Session Recordings 101: Definition, Use Cases, and Best Practices

Userpilot

Think about all the insights you could gather to improve the user experience. By showing how users interact with different elements on the page or product screen, session replays provide product teams , designers, and marketers with valuable insights into user behavior. Every click, scroll, hover, or keystroke?

article thumbnail

Amplitude Session Replay: A Detailed Review (+Better Alternative)

Userpilot

Considering the Amplitude session replay feature and wondering if it’s the right tool for your business? We also reveal an alternative tool with even more expansive features and excellent value for money. Raw replay data is stored for 30 days by default but can be extended to 12 months by purchasing extra retention time.

article thumbnail

Data Science Fails: Building AI You Can Trust

AI has the power to transform countless industries — including the healthcare, banking, insurance, and public service sectors, to name just a few — by introducing new efficiencies and revealing new opportunities for companies to solve problems. Download the report to gain insights including: How to watch for bias in AI.

article thumbnail

How Banks Are Winning with AI and Automated Machine Learning

Banks have always relied on predictions to make their decisions. Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics. How today’s banks can handle the data science talent shortage. Brought to you by Data Robot.

article thumbnail

Personalization: The Key to Success for Financial Services Product Managers

According to data from EY, financial customers strongly connect personalization with trust. But many banking and financial services companies are falling behind on their retail, media, and technology counterparts when it comes to product personalization. User experience now matters just as much—if not more—than the value-add.