Remove Banking Remove Inbound Remove Vision Remove Weak Development Team
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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. If you know a thing or two about product development, you’ve heard of the “a-ha” moment. They’re crystal clear that they speak to and for developers.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

ML products also require us to manage relatively large technology risks – this is an area where, unlike in most other product development, technical limitations might render the entire design impossible. Resolution Bot is a product that automatically answers the repetitive questions faced by customer support teams.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. We’re here for you.”

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Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

It’s not your vision in the market. I just save my marketing and sales team a whole lot of work I don’t have to tell you who my competitor is it’s assumed I don’t have to list every single feature half that stuff is table stakes. Unfortunately it works the same if I do a bad job. in the valley.