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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

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WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

WalkMe dashboard – Source: WalkMe. Set up basic contextual onboarding to differentiate user experience. Whatfix Dashboard – Source: Whatfix. Here’s a rundown of some of the most important differentiating factors: Implementation. Whatfix analytics dashboard. Userpilot onboarding checklist.

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How to Reduce Screen Complexity and Improve User Experience in SaaS

Userpilot

Since an excellent UI design leads to improved customer satisfaction , more and more customers will become brand advocates , sharing their positive experiences with their peers. For example, Asana has prioritized brand consistency across its in-app communication. Example of brand consistency in Asana with purple tooltips.

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14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey

Userpilot

Becoming aware of the product's existence through branding and marketing campaigns. Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. Becoming aware of the product's existence through branding and marketing. Evaluation.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. You can also get ideas about the direction of the market from industry blogs, reports, and publications. To drive traffic, create a tooltip like the one below.

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What Is Needs-Based Segmentation and How To Collect Data for It? [Best Tools Included]

Userpilot

The quality and the brand-focused segment is comprised of businesses that want the best product and are prepared to pay for it. In SaaS, there are 4 most common needs-based segments that you need to differentiate. Quality and brand-focused segment. Segment dashboard example. Four most common needs-based segments.

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Fix My Churn’s Val Geisler on how to supercharge your email onboarding

Intercom, Inc.

And they all had told me over various conversations about different things they had to do for their business but didn’t like doing: uploading blog posts to WordPress, adding products to their Shopify store, contacting writers to gather blog posts for the next edition of their newsletter. Onboarding is really that early phase.