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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

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How to Build a Strong Product Go-To-Market Strategy That Drives Adoption?

Userpilot

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. Differentiate your product.

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Non-fungible Tokens: Popular Business Models

The Product Coalition

Running a venture based on such a collection also can ease your way into other NFT business models we will see further down the blog. All it takes to succeed here is a pinch of creativity, a pinch of utilities, and a touch of uniqueness that will be the differentiating factor.

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

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The 5 insights understood by all great SaaS sales reps

Intercom, Inc.

So what is it about these SaaS sales reps that differentiates them from the rest? consumers who receive branded SMS texts go on to make direct purchases. From the top of the sales funnel to the content living on your blog that helps sales reps nurture a relationship – marketing has a role.

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360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118