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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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Dear Strategy: 065 Analyzing Competitors in the Technology Space

Dear Strategy

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space. Let’s take a look at an example….

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How Digital Customer Education Can Win You More Business

Gainsight

For example, what truly differentiates HubSpot from Klaviyo? Technology companies, in particular, adopted these points of differentiation to gain market share. HubSpot shot to fame due largely to its laser focus on inbound marketing. How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Very little.

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14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey

Userpilot

Becoming aware of the product's existence through branding and marketing campaigns. Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. It illustrates the distribution of different types of technology users. Evaluation.

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How Google Conducts User Research for Customer Loyalty in 2021

Usersnap

Google’s tech alone didn’t build them into a top company; User Research matters too! Critical for their expansion, doing so also established current tech trends. How can tech and available data enhance research initiatives? Google’s fun, multi-colored brand and simple search bar was a breath of fresh air.

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Strategize for Success: Elevate Your Organization's Strategy and Goals

People-First Product Leadership

Use this insight to differentiate your organization from others in the space. Macro: Refers to the macro environment which encompasses the current state of technology, culture, economics, politics, and your industry. Bring together your company strategy and goals onto one page for ease of review.

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Product Positioning for Product Managers

Department of Product

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.