What Are Customer Touchpoints and How To Identify Them? [Examples Included]
Userpilot
SEPTEMBER 12, 2022
Customer touchpoints are all customer interactions with your brand — direct and indirect. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Every customer touchpoint factors into brand perception and, therefore, impacts revenue so it’s critical to track them.
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