Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Customer Experience 98

Customer Experience Customer Feedback User Testing Data Visualization 98

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Product Talk

MARCH 16, 2022

If we interview well, we’ll hear about a myriad of unmet customer needs, pain points, and desires—collectively called opportunities. This simple formula is how we create customer value (by delivering on opportunities) in a way that creates business value (by driving our outcome). Interviewing is generative. We need both.

Research Software 221

Research Software Product Research User Testing Data Visualization 221

Userpilot

SEPTEMBER 16, 2022

Looking for customer focus examples to inspire your company toward being customer-centric? This article will not only show you examples but also reveal strategies for being fully customer oriented. A customer-focused culture prioritizes customers over products. to remove friction. to remove friction.

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. Finding conversations Now you know everything about talking to your customers. Go to crypto meetups!

User Testing 115

User Testing Customer Feedback Customer Experience Product Research 115

Userpilot

NOVEMBER 28, 2022

Interactive self-serve guides are getting popular for a good reason: customer service takes a lot of effort and careful planning, so any simplified way is welcome. To be effective with customer service, companies have to consider the product, audience, and the major channels customers like. What is customer self-service?

Feedback Software 98

Feedback Software Customer Experience Analytic Tools Embedded Analytics 98

Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

NOVEMBER 30, 2022

How do you enhance your onboarding efforts and delight customers? And building a personalized customer experience is a fantastic way of doing that. You need to build based on valuable customer data. There are many clear benefits to introducing a personalized customer experience within your product. Let’s go!

Data Visualization 98

Data Visualization Customer Experience Feedback Software Analytic Tools 98

Userpilot

OCTOBER 4, 2022

We’ll start by exploring what customer activation is and why it matters, cover the difference between a customer activation strategy and brand activation, set out how to craft a customer activation strategy of your own, and discuss the best tools for the job. Why is customer activation important?

User Testing 98

User Testing Customer Experience Customer Feedback Data Visualization 98

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

Education 98

Education User Testing Customer Feedback Customer Experience 98

Userpilot

MARCH 16, 2022

Which customer onboarding metrics can you use to track the success of your onboarding efforts? Customer onboarding can be tricky. There is always the possibility that something will go wrong, making your users leave or downgrade. Customer onboarding not only helps users reach their Aha!

Onboarding KPIs 98

Onboarding KPIs Customer Experience Analytic Tools Feedback Software 98

Userpilot

JUNE 20, 2023

In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

APRIL 11, 2023

Understanding the average customer retention rate for your industry is critical to determining the health of your business. It tells you whether your customer retention rate is too low or just good enough. If customers are the lifeblood of any business, then customer retention is the glue that holds it all together.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Usersnap

JUNE 2, 2022

Customers want good products and services, of course, but do you know what else they want? Recognizing and improving upon this customer feedback is where a CES survey comes in handy! Recognizing and improving upon this customer feedback is where a CES survey comes in handy! What Do We Mean By Customer Effort Score (CES)?

Product Research 52

Product Research Customer Experience User Testing User Friction 52

Userpilot

SEPTEMBER 5, 2022

Wondering how to ask for customer reviews effectively and get them to respond immediately? Customer reviews play an integral role in any SaaS company’s marketing and customer service efforts. These reviews can directly influence consumer sentiments , attract new customers, and help your product grow. Let’s dive in!

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

FEBRUARY 9, 2023

Looking to use predictive customer analytics to drive growth and gain a competitive advantage for your business? Predictive customer analytics can help you engage customers and generate more revenue with accurate predictions. It can lead to greater customer retention and satisfaction in the long run. Let's start!

Data Visualization 98

Data Visualization Analytic Tools Customer Feedback Customer Experience 98

The Product Coalition

DECEMBER 22, 2021

Discover your team members’ pain points When I join a team, I try to organise a 1–1 with each member of the team to understand how they like to work and what their current pain points are. This means interacting with your customers to inform which problems to solve and how to solve them.

Engineering 107

Engineering User Friction Product Research Product Management 107

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. It differs from demographic segmentation, which focuses on who the customer is, and behavioral segmentation , which focuses on what the customer does. What is psychographic segmentation?

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Customers expect a personalized experience.

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Research Software 98

Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?

Product Research 264

Product Research User Testing Research Software Data Visualization 264

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. This means not only more users but also the right ones.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

APRIL 28, 2023

For example, it can optimize the onboarding experience to reduce the time to value and help users discover more advanced features later on. You can leverage AI to analyze customer and product usage data for personalization of the customer experience inside the product. Why use AI during the customer onboarding process?

Artificial Inteligence 97

Artificial Inteligence User Testing Feedback Software Analytic Tools 97

UserVoice

JULY 31, 2017

The customer onboarding process is a vital stop on the path to customer happiness and product success. In This Article: Why Gather Product Feedback During New Customer Onboarding? Forget Your Customers, What Are Your Account Manager’s Pain Points? 5 Easy Ways To Collect Feedback During Onboarding.

Customer Feedback 177

Customer Feedback Data Visualization User Testing Customer Experience 177

Userpilot

JANUARY 16, 2024

Use ChatGPT to understand the motivations, goals, and frustrations of your users. Create detailed user personas and craft targeted stories for these personas. Task it with analyzing customer feedback, customer data, and more, to identify trends and patterns. ChatGPT can also help you make sense of large datasets.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

The Product Manager Coach Blog

JANUARY 9, 2024

Although I strongly believe the role of product managers is indispensable to the success of a company, I also agree with Brian Chesky that product managers should be more strategic and active in what is often thought of as product marketing responsibilities, such as understanding market trends, customer needs, and the competitive landscape.

Analytic Tools 72

Analytic Tools Artificial Inteligence Feedback Software User Testing 72

Userpilot

DECEMBER 22, 2022

In this article, we’re going to cover the key types of onboarding metrics to help you understand, build and refine an effective onboarding flow for your customers. User onboarding is a complex and multi-faceted process designed to drive customer success and help your users experience value from your product as soon as possible.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 98

Userpilot

JULY 20, 2022

It also outlines its stages, looks at the House of Quality, and how to make sure the Voice of your Customers is heard. Quality Function Deployment (QDF) is a framework that helps teams translate customer requirements into technical requirements, and design the product and processes needed for its development. Are you ready?

User Testing 98

User Testing Feedback Software Customer Feedback Customer Experience 98

The Product Coalition

DECEMBER 21, 2021

They do not set the menu, cook the food or plate it up for customers. Customer feedback ?—?what what do customers like? Aspiring Product Managers need exposure, appropriate scope, lots of practice, failure, coaching and customer feedback to be successful. They might chop onions, fetch ingredients, or wipe down benchtops.

Product Management 165

Product Management Product Manager Weak Development Team Management 165

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

OCTOBER 16, 2022

But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. A minimum viable product is a lightweight version of a product consisting of the bare minimum to push value into production and into the hands of a subset of users ( early adopters ). Get a Userpilot demo and get started.

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111

Userpilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Usersnap

FEBRUARY 4, 2019

Customers making purchases. And what keeps customers making purchases? Satisfaction with your products or services and, of course, your relationships with them. The question then becomes how you determine the satisfaction level of your customers. Monitoring customer satisfaction means getting feedback from them.

User Testing 70

User Testing Customer Feedback Feedback Software Customer Experience 70

Userpilot

NOVEMBER 29, 2022

An ecosystem in SaaS is a group of related apps, 3rd party components, and content that seamlessly work together to solve user pain points. Ecosystems allow companies to better satisfy user needs and improve user experience. Templates allow companies to showcase their products and onboard customers quickly.

Customer Experience 98

Customer Experience Technical Advisors User Friction Education 98

Userpilot

FEBRUARY 3, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product. What Is a User Journey?

Analytic Tools 98

Analytic Tools User Testing Customer Experience Research Software 98

Gainsight

JUNE 11, 2019

We’re starting to see more and more often Customer Success teams serving as the intersection between all kinds of departments Marketing, Product, Sales, and Support. The customer, of course! So it makes sense that this is happening—both organically and as part of a customer-centric strategy. Engagement data.

User Friction 70

User Friction Onboarding KPIs Customer Experience Customer Feedback 70

Gainsight

OCTOBER 17, 2023

Customer Success professionals are under more pressure than ever. Secure more renewals and customer expansion opportunities. Here’s the thing: The economic headwinds and premium on efficiency mean company leadership is asking Customer Success Managers (CSMs) and other customer-facing teams to do more with less.

Feedback Software 52

Feedback Software User Friction Education ChatGPT 52

Userpilot

AUGUST 10, 2023

Behavioral targeting and automation is a rapidly evolving space that brings several key benefits: to name a few, you can boost customer engagement, drive loyalty , and increase retention. This helps because it’s a way of directly appealing to customers based on where they’re at in a journey (i.e. Drive customer loyalty.

Analytic Tools 98

Analytic Tools Feedback Software Marketing Product Marketing 98