The Product Coalition

FEBRUARY 5, 2021

How To Get The Most Out Of Customer Interviews We are at risk of only listening to what we want to hear. The main lesson I learned from conducting almost 100 customer interviews for product discovery over the last six months is that there are many ways in which we can become biased during customer interviews. You got me there.

User Testing 114

User Testing Blog Customer Experience Customer Feedback 114

Crafty CTO

FEBRUARY 7, 2023

Yes, I needed to replatform my blog, but I also needed a web presence for my new fractional CTOing entity. The blog needed a new name, but I also working on naming the new entity, and realized it might be possible to find a name that would work well for both. New needs This time around, my requirements were a little broader.

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Fractional CTO CTO Coach Blog CTO 40

Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : so I apologize for the delay, but I’ve got a lot of great things to share. Product Management Tip-A-Day.

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Presentation Blog Product Management Product Manager 60

Product Talk

FEBRUARY 7, 2024

It’s not just about training people to conduct interviews , use opportunity solution trees , or test assumptions —though those are all important activities—it’s also about convincing them of the value of these activities and getting the people they work with on board as well.

Product Research 235

Product Research Reporting Tools User Testing Research Software 235

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 99

Branding Analytic Tools Feedback Software User Testing 99

Userpilot

APRIL 16, 2024

In this blog, we’ll discuss the steps to help you get started and outline a few tools that’ll come in handy. It tracks in-app user activity to identify trends in user behavior and devise ways to improve the overall experience. It aims to track in-app activity and identify trends in user behavior.

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Data Visualization Analytic Tools Feedback Software Reporting Tools 104

TechEmpower - Product Management

JULY 31, 2023

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? Please write us at blog@techempower.com !

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Startups Product Research Customer Experience User Testing 104

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Once the customer converts , stay in touch. Userpilot blog post. Next, create user personas.

Research Software 93

Research Software Feedback Software User Testing Reporting Tools 93

Business of Software Conference

OCTOBER 23, 2019

In the spirit of giving back to those who may have been actively listening or away fielding a client call, I took the time to record a few takeaways. How does your company’s product provide a solution for the pain points of your target customers and how do you talk about it through the sales cycle? Unsubscribe anytime.

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Blog User Friction Customer Experience Events 45

Userpilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Let's get right into it! What is marketing funnel analysis?

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Analytic Tools Data Visualization Feedback Software Research Software 100

The Product Coalition

JUNE 18, 2023

They can use Eightify to create youtube summaries, Notion for notetaking, Shiken for active recall, Scholarly for summarizing articles, and Genei for summarization. Faster Copy Writing : Product managers write manuals, blogs, or marketing copy. Jasper , Grammarly , Trolly, or ChatGPT reduces your copywriting time by 50%.

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Data Visualization Feedback Software ChatGPT Product Management 125

Userpilot

JUNE 13, 2023

Curious about the differences between activation vs adoption? They’re both prerequisites to a customer enjoying your platform and staying for a long. In this article, we expanded on the differences between an activated user and someone that has adopted your tool. Announce new features to existing customers using modals.

Feedback Software 87

Feedback Software Analytic Tools Onboarding KPIs User Testing 87

Userpilot

MARCH 14, 2024

In the article, we show product managers how to understand how users navigate before getting activated in a SaaS product, how to product analytics to choose the best path to activation, and share 8 tried-and-tested activation strategies. Next, list the key events in the user journey leading up to user activation.

Data Visualization 100

Data Visualization Customer Experience Customer Feedback User Testing 100

Userpilot

MARCH 15, 2024

TL;DR Data-driven analytics describes the process of collecting, analyzing , and interpreting customer data to help organizations make better-informed product and strategic business decisions. This improves customer satisfaction and retention. Data collection comes next.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software User Testing 93

Userpilot

FEBRUARY 25, 2024

Map out each stage in the customer journey. Activation funnel. Create your user personas A user persona is a fictional yet realistic representation of your ideal customer. Map out each stage in the customer journey Choose the customer journey you want to analyze, then map every touchpoint , from initial contact to conversion.

Data Visualization 101

Data Visualization Analytic Tools Feedback Software Reporting Tools 101

Userpilot

DECEMBER 6, 2022

In this blog, we’ll explore what a product trial is, describe the onboarding process, and give you the tools you need to apply it in your own SaaS. A product trial is an aspect of a product-led growth strategy: using the product itself to attract and convert new customers. helps customers experience value faster).

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Feedback Software Analytic Tools Customer Feedback Customer Experience 98

Userpilot

JANUARY 8, 2024

Benefits of using a product adoption dashboard An adoption dashboard is a pivotal tool for businesses aiming to enhance their understanding of customer engagement and optimize product performance. Custom dashboards : You can decide what metrics will appear in your report and how you’d like to visualize the results.

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Data Visualization Onboarding KPIs Dashboard Analytic Tools 100

Userpilot

SEPTEMBER 1, 2021

“It’s cheaper to retain customers than acquire new ones”. In other words, focus on increasing your activation rate before you put effort into increasing sign-ups. According to OpenView’s research, the best PLG companies activate 33% of their users. Why should you care about activation? More activation = more retention.

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Analytic Tools Research Software Data Visualization Customer Experience 95

Userpilot

JANUARY 31, 2023

Userpilot can help you track product launch success with in-app engagement tracking, customer segmentation , and real-time analytics. There are three main phases you should consider: Pre-launch phase: This phase includes activities like market research, product development, product testing, etc. Let’s see how you can do it.

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Onboarding KPIs Product launches Analytic Tools Feedback Software 95

Userpilot

DECEMBER 22, 2022

In this article, we’re going to cover the key types of onboarding metrics to help you understand, build and refine an effective onboarding flow for your customers. User onboarding is a complex and multi-faceted process designed to drive customer success and help your users experience value from your product as soon as possible.

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Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 97

Userpilot

FEBRUARY 6, 2023

Can a user engagement funnel help you grow a loyal customer base and retain more active customers ? TL;DR User engagement refers to all the interactions between your business and its customers and potential customers. An engagement funnel is customer-focused. Engaged customers drive up your conversion rate.

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Analytic Tools Feedback Software Customer Experience User Testing 96

Userpilot

APRIL 28, 2023

Implementing a product adoption framework can help you slash your churn rate and prevent people from leaving your product, transform your customers into your best marketing tool, and boost expansion revenue. The product adoption process has six stages: awareness, interest, evaluation, trial, activation , and adoption.

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Analytic Tools Feedback Software Framework Onboarding KPIs 91

Userpilot

OCTOBER 13, 2022

These emails aim to welcome users, educate them about the product, and hopefully convert them to paying customers. KPIs to measure the success of your free trial emails: activation rate, conversion rate, churn rate, and retention rate. SaaS customer journey. Nine types of free trial emails. This email aims to drive action (e.g.,

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Feedback Software User Testing Customer Feedback Onboarding KPIs 96

Userpilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Host webinars to promote new features.

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Onboarding KPIs Strategy Marketing User Testing 96

Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. It puts its focus strictly on customer acquisition.

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Feedback Software Research Software Product Research User Testing 96

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? They can contribute to every stage of the customer journey and uncover insights into customer relationship management. So let’s dive into details and learn from examples of what customer touchpoints are.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

MARCH 31, 2023

Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. Analytics collects and analyzes data to understand customer engagement with your products. Types of customer analytics include descriptive, diagnostic, predictive, and prescriptive analytics.

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Data Visualization Analytic Tools Onboarding KPIs Feedback Software 96

Userpilot

FEBRUARY 7, 2023

Get it right, and you’ll transform the user onboarding experience for your customers. TL;DR User onboarding is a multi-faceted, multi-dimensional process designed to drive customer success throughout the entire customer lifecycle. Crucially, onboarding users is not a ‘once and done’ activity. Ready to get started?

Research Software 96

Research Software Onboarding KPIs Data Visualization Customer Experience 96

Userpilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. Userpilot is the best tool for predesigned and custom dashboard visualization. Book a demo to learn more.

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Data Visualization Analytic Tools Feedback Software Dashboard 93

Userpilot

NOVEMBER 22, 2023

Looking for more information on conversion rate optimization best practices for improving customer retention ? The different stages you can implement conversion rate strategies are during a free trial , on blogs, landing pages , pricing pages , and the homepage. Blogs : Use engaging, valuable content to draw readers in.

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Analytic Tools Feedback Software Data Visualization User Testing 103

The Product Coalition

DECEMBER 11, 2023

These insights empower creators to make informed decisions, enabling them to customize content that strongly resonates with their audience. AI analyzes current trends, audience preferences, and competitor activities and provides unique and relevant content suggestions.

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Data Visualization Artificial Inteligence Analytic Tools Research Software 123

Userpilot

JANUARY 24, 2022

If a product drastically exceeds the customer’s expectations that were set by the sales team, it’s likely to inspire high levels of customer loyalty. A Wow Moment is the instant when a customer understands the value of your product to them personally on an emotional level. The Wow Moment vs Activation point.

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Analytic Tools Research Software Data Visualization Customer Experience 98

Userpilot

NOVEMBER 20, 2023

TL;DR HubSpot’s analytics focus on helping customers view and interpret data or reports to gather actionable insights. It lets you filter data through lists and track custom events on multiple channels without writing a single line of code. HubSpot reports track all assets, including your website, blog, emails, and social media.

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Data Visualization Analytic Tools Reporting Tools Feedback Software 105

Userpilot

NOVEMBER 22, 2023

Hubspot customer journey analytics can help product managers tap into the pulse of their target customers. You can understand their journey, gain insights to improve their experience and connect your customer experience efforts to desired financial outcomes. HubSpot customer journey analytics.

Data Visualization 88

Data Visualization Analytic Tools Customer Experience Customer Feedback 88

Userpilot

OCTOBER 1, 2022

Software adoption is crucial to the success of SaaS companies because it secures users to be long-term customers. Your software adoption rate is the percentage of signed-up customers that become active users. In SaaS, the median user growth is 4%, while the median activation rate is 17%. Product adoption rate formula.

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Feedback Software Research Software User Testing Onboarding KPIs 97

Userpilot

NOVEMBER 24, 2022

The framework helps businesses implement a more strategic, planned approach to digital marketing and its related activities like social media marketing and content marketing. It helps you implement a customer-centric approach that encourages a long-term customer relationship. RACE stands for R each, A ct, C onvert, E ngage.

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Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

MAY 23, 2022

According to the Pirate metrics framework, there are 5 stages in a sales funnel: acquisition, activation, retention, referral, and revenue. In the activation stage, you should track the activation rate, product stickiness, and feature adoption rate. Activation stage metrics. Activation rate. Customer churn rate.

Onboarding KPIs 97

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 97