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If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on how product teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share? You can submit yours here.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.
Leveraging product analytics isnt just about making pretty dashboards; its about viewing your existing data as a learning opportunity to make informed decisions with your onboarding strategy. Start with your core business goals and map out 3-5 key metrics that directly support these objectives. moment that makes users stick.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows.
What’s your biggest challenge with customer churn right now? Understanding the root causes of customer churn is the first step to reducing it. Identifying why users are leaving Proactively engaging at-risk users Measuring churn accurately How do you currently track customer health and predict potential churn?
From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.) is recommended.
Many product teams dont truly understand their app user journey. No surprise, then, that most apps lose 77% of their daily active users within just three days of installation. Wasted ad budgets, failed feature launches, and a flood of support tickets. However, lets not confuse the user journey with the user flow.
The real challenge is shaping an experience that keeps users engaged and drives continuous growth. As a product manager, I know that even small friction points cause users to drop off. An unclear onboarding flow, slow screen transitions, or a buried key feature can mean the difference between retention and churn.
Cross-Functional Collaboration: The Product Leader's Hidden Superpower By Erica Wass At a Glance Cross-Functional Collaboration: The Product Leader’s Hidden Superpower Great products aren’t built in silos. In today’s fast-paced product environment, success doesn’t happen in silos. The challenge?
For Customer Success leaders, the pressure to drive not just retention but also revenue growth is intensifying. Customer Success teams are no longer simply the keepers of customer satisfaction; they are rapidly evolving into critical drivers of expansion and revenue outcomes. The good news?
Most companies adopting customer community solutions are aware of the key features needed to get started. How do you capture that certain je ne sais quoi that makes your community become a home for everything your users need? What Does a Vibrant Customer Community Look Like? Let’s dive in.
Customer churn is one of the biggest challenges businesses face, yet many organizations struggle to accurately predict and prevent it. Losing customers isn’t just a number on a spreadsheet—it’s a hit to revenue, team morale, and long-term growth potential. When customers leave, the ripple effects spread across the entire organization.
When your Customer Success team starts feeling like Bill Murray in Groundhog Day— reliving the same onboarding questions, delivering the same training sessions, and answering the same support tickets day after day, it’s not an extreme case of déjà vu. Signals You’re Ready to Scale Are your customer webinars at capacity within minutes?
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows.
While most of SaaS onboarding happens inside the app, new customers’ first point of contact with your company is usually an onboarding email. Because of that, onboarding emails should be a vital part of your omnichannel onboarding strategy. Include a clear call-to-action (CTA) that helps users take the next step.
How AI can supercharge DevEx And why you should care By Andy Dennis Posted in Digital Transformation , Platform Published on: April 25, 2025 Last update: April 25, 2025 The experience that's slowing down your developersand your business 92% of developers already use AI coding tools, and 70% say AI improves productivity. Thats changing.
Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.
Committing to continuous discovery means changing the way your product team operates. It’s no longer about making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week—if not every day. Tweet This This can sound overwhelming.
Do you need some behavioral KPI examples to understand what metrics to track and why? Behavioral key performance indicators (KPIs) can help you understand user experience and measure feature adoption. Then you can use its valuable insights to make data-driven decisions for your SaaS business.
There’s a saying that in the modern world, ‘data is the new oil’ For any savvy product manager, onboardingmetrics are some of the most valuable data you can get your hands on. Critically, useronboarding is not a ‘once and done’ activity. What is the useronboarding process?
That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. This would be a much shorter blog post if that were the case!
What are the right questions to ask your customers to understand user sentiment ? It’s crucial to listen to the voice of the customer and let their feedback guide your company’s growth and sustainability. And to do that, you must ask the right customer satisfaction survey questions.
If your product is to survive and your business is to grow, improving your useronboarding must always be top of mind. First, onboarding is the one thing that every user of your product experiences. Scott Belsky , Chief Product Officer at Adobe Creative Cloud. Samuel Hulick on making users successful.
Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at tails.com. As Hope Gurion discussed in a recent Product Talk post , product teams are often assigned business outcomes rather than product outcomes.
If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. But there’s a better way now. Short on time?
What useronboardingmetrics should you track if you want to evaluate your onboarding processes? We all know that successful onboarding is especially important for SaaS companies since they depend on a subscription-based business model. Track in-app feature usage to identify and remove friction points.
Useronboarding is one thing that can make or break your product. You get it right, and your customer base and revenue constantly grow. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. That’s what we explore in this complete guide to useronboarding.
Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.
Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. This insight can help you make informed decisions to optimize your user experience.
Adoption metrics are essential to measure to aid in making improvements to your product. Without them, you don’t know if anything you do impacts user adoption. But which product adoption metrics should you track? Customer lifetime value shows you how well user adoption creates revenue.
The customeronboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. You can use modals for this.
A Guide for Product Managers Photo by Duncan Meyer on Unsplash When it comes to digital healthcare apps, creating an effective onboarding flow is crucial. It can determine whether a user feels comfortable navigating the app, understands its purpose, and ultimately continues using it.
The customeronboarding process flow chart is a tool that’s essential for optimizing your activation and adoption efforts. TL;DR A customeronboarding process flow chart is a visual tool that outlines the key stages of customeronboarding , aiding SaaS teams in creating consistent and effective onboarding experiences.
Curious how customer churn data can improve customer retention? Customer attrition is one of the most vital metrics for SaaS companies to keep an eye on. Formulas to measure customer churn rate. Tactics for predicting churn and retaining customers. – Analyze customer behavior before users churn.
How do you increase customer adoption to grow your product ? In this article, we cover the benefits of increasing adoption and the metrics you should be tracking. Plus, learn the proven strategies that help SaaS companies increase their customer adoption rates. Userpilot can help product teams increase customer adoption.
Have you ever abandoned a product due to poor customeronboarding? One where you have to teach yourself how to use the product? If your users aren’t activating or adopting your product, you likely don’t have a proper customeronboarding strategy, or it’s not doing what it should.
Customer experience is a topic that almost anyone can relate to. If you’re just starting out in CX, or you’re feeling a bit lost on the way, here are 50 to-the-point quotes on customer experience to help you get (back) on track. You’ve got to start with the customer experience and work back the technology, not the other way round.
A product adoption dashboard helps you visualize key adoption metrics so you can make data-driven decisions and boost user engagement. In this article, we cover the following: Why you need a product adoption dashboard. The most important metrics to track and why they matter. Understand how users adopt new features.
Winning new business is critical for any savvy product manager: a new client onboarding checklist template can help you systemize your path to a successful customeronboarding process. Used correctly, this sort of customeronboarding checklist can become an invaluable tool for any product manager.
Want to track the different types of productmetrics to get product growth insights ? Productmetrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. You can also use a productmetrics framework, ie.
Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. Let’s start!
Learning to reduce customeronboarding time will impact your business in no small way. Your new users will experience the product quickly, and your adoption and retention rates will go up. But what exactly is an onboarding time, and how do you improve it for your SaaS? What is customeronboarding time?
Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Introducing core features, driving user activation, and maximizing retention rates after the useronboarding experience will all impact the user journey moving forward.
Any savvy product manager should have a rock-solid understanding of goal-oriented useronboarding. If you want to brush up on your knowledge of the onboarding process – and how you can keep users engaged and achieving their goals throughout – you’ve come to the right place! Let’s get started.
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