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DAU WAU MAU Metrics: Measuring Active Users In-App

Userpilot

Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. Monthly active users (MAU) refer to the number of unique users that engage with your app in a month. To calculate DAU, divide your monthly active users by the number of days in the month.

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Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Number of Active Users (DAU or MAU). You can find the LTV: CAC ratio by combining CAC with Customer Lifetime Value (LTV). Although the ratio varies by industry, SaaS businesses target a 3:1 LTV: CAC ratio. It is often measured by the DAU: MAU ratio, a measure of customer stickiness.

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Activation Metrics – How To Measure And Increase Activation Rate in SaaS

Userpilot

Moment when they read your blog or check out your website. Ratio of DAU (Daily Active Users) to MAU (Monthly Active Users). Daily active users (DAU) to monthly active users (MAU) ratio. Product stickiness, also called the DAU to MAU ratio, is a measure of how often customers return to your app.

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14 Essential Product Health Metrics to Track in SaaS

Userpilot

Stickiness is the ratio of daily active users to monthly active users. Then, multiply the ratio by 100 to get the retention rate percentage. Calculate the feature usage rate by dividing the number of feature MAU by that of user logins in that period. Then multiply the ratio by 100. Formula – Stickiness ratio.

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2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

Userpilot

Revenue metrics you can track: LTV to CAC ratio , MRR churn, customer churn rate, ARR, ARPU. Calculate feature usage by dividing the number of feature MAU by the number of user logins in a given period, multiplied by 100%. Stickiness: Daily active users (DAU) to Monthly active users (MAU) ratio. LTV to CAC ratio.

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10 Key Product Management Metrics & KPIs That Every Product Manager Needs To Track & 5 Effective Strategies To Improve Them

Userpilot

Daily Active Users (DAU). Monthly Active Users (MAU). This metric can be combined with the customer lifetime value to find your LTV: CAC ratio. The right ratio depends on the type of product and industry. However, a SaaS company should have an LTV: CAC ratio of 3 to maintain a financially sound business.

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4 Ways To Measure Customer Engagement In SaaS That Will Help Improve Retention, Expansion, and Advocacy

Userpilot

These can be categorized as follows: Daily active users (DAU): This refers to the number of users that log in to use your product every day. Monthly active users (MAU): The number of users that use a tool every month. For instance, the DAU:MAU ratio informs the proportion of your monthly users who use your product in a 24-hour period.