Userpilot
OCTOBER 6, 2023
In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Review stage (BoFu). Plan and execute a marketing strategy for each stage that involves the goal, the digital marketing channels, the messaging, the content formats, and the action you want your prospects to take.
Mironov Consulting
DECEMBER 29, 2022
But when I do product due diligence for SaaS-focused PE/VC firms, it's the very first thing I look at. Let’s IMHO, software product companies are fundamentally different from software services/outsourcing/custom development companies. Said (See this 2015 talk and supporting blog series.
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Gainsight
MARCH 19, 2020
And that’s driven thousands of customer success professionals who were used to seeing their clients and teams every day to learn the ins and outs of “virtual” CS. Thanks to many, including Marco Innocenti and the team at Zoom, as well as Jay Nathan. Why do I need to read a blog post about this? Watch the recording here!
The Product Coalition
MAY 18, 2016
My supervisors in different teams (I was in a management trainee rotational program) gave me two big projects. One project was about pre-IPO funding for which I had to do a lot of financial modeling, due diligence, and third party negotiation. At the same time, I kept talking to people.
ProductPlan
JULY 11, 2019
Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep. You can’t be all things to all people.
UX Studio: Product Management
MARCH 31, 2019
This article will guide you on how to spot the best user experience team to hire. I’m going to talk about choosing a team that will deliver you a great digital product experience. Why the best SF companies work with remote UX teams. These teams like to write about how they do design and hate to do music video–style showreels.
Business of Software Conference
NOVEMBER 26, 2018
Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. Yeah, and I forced our team to build a trebuchet – in retrospect, that was a very bad idea. Press reviews are kind of blah, sales cycles take too damn long, but you can almost always feel it when it is happening.
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