The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 142

User Testing Feedback Software Product Research Research Software 142

Userpilot

MARCH 24, 2021

If you’re short on time and need the cut down version of this, here we go: Your product strategy helps you define what, why and for whom it is you’re building things. It helps you find product-market fit and gives your team direction. It helps define the problems you are trying to solve and helps form your product-market fit.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Bain Public

SEPTEMBER 17, 2020

These are the directors, VPs, and C-level leaders who have the mandate of delivering digital product solutions for years to come. Bain Public is a product leadership firm that helps companies make informed decisions and deliver superior quality products that appeal to customers and achieve business goals.

Framework 52

Framework Leadership Customer Communications Definition 52

Userpilot

APRIL 21, 2024

’ To create my goals, I use the SMART framework. SMART goal-setting framework. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. An Ahrefs blog post.

Research Software 84

Research Software Feedback Software User Testing Reporting Tools 84

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. prior PMM experience like developing go-to-market strategy or developing messaging frameworks), that’s great!

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Sachin Rekhi

JANUARY 11, 2021

In my most popular essay of the year, I reframe the role of a product manager as responsible for 10 critical deliverables across the four dimensions of product management: vision, strategy, design, and execution. 5 Skills Every Product Manager Can Learn From Elon Musk. A Leader's Guide to Implementing OKRs. How I Write.

Technical Review 136

Technical Review Data Visualization Framework Vision 136

Dear Strategy

JANUARY 28, 2019

Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?”. . At least once a month, I get a question (sometimes officially and sometimes casually) about some framework or another that has been popularized in some way or another and has become the latest “thing to know” on the job.

Framework 49

Framework Strategy User Testing Books 49

Usersnap

DECEMBER 13, 2022

We call it the product development life cycle. It will help you plan and collaborate with your product team. If ever curious to learn more about how teams go through these stages, we ran a survey with over 200 respondents to find out about teamwork, product development decisions, and how they’re made.

User Testing 52

User Testing Customer Feedback Product Research Customer Experience 52

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. Why do developers overengineer software products?

Feedback Software 89

Feedback Software Analytic Tools Research Software User Testing 89

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 99

B2B Analytic Tools Feedback Software Data Visualization 99

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team. Who is part of the GTM team?

Research Software 74

Research Software Data Visualization User Testing Marketing 74

The Product Coalition

NOVEMBER 23, 2021

I have defined the below dimensions as a cohesive framework. it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps. Product strategy & success measures In summary, I covered important aspects of product-market fit, problem-solution fit and scalability.

Startups 124

Startups Strategy Technical Review B2B 124

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. They want to try out your product.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 93

The Product HQ

APRIL 20, 2024

The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. Developing products is a complex, multidisciplinary field that takes into account several stages.

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Userpilot

JULY 6, 2021

What are the four SaaS product growth strategies- the Ansoff Matrix? SaaS product growth strategy #1 – Market penetration. SaaS product growth strategy #2 – Product development. SaaS product growth strategy #3 – Market development. Igor Ansoff in the late 1950s.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JUNE 20, 2023

A minimum viable product (MVP) is a version of the product with only core features. Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations. Regular PMF surveys help teams to ensure that their product is still satisfying a valid user need. What are the product goals?

User Testing 85

User Testing Product Research Feedback Software Customer Feedback 85

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Marketing.

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. You can also use a product metrics framework, ie.

Onboarding KPIs 74

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 74

Userpilot

OCTOBER 27, 2022

Iterative testing should happen at every stage of product design. Once you start developing a feature, you should also test it regularly. Iterative testing allows product managers to find and fix problems early on before they become more difficult to rectify. Why is conducting iterative testing vital for product managers?

User Testing 96

User Testing Product Research Feedback Software Testing 96

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. The concept is so simple, but so effective.

Product Research 148

Product Research User Testing Weak Development Team Embedded Analytics 148

Userpilot

JANUARY 31, 2022

This is likely the role we are all familiar with the most in the product management community. A product manager building a SaaS product of some sort, working in Agile software development practices. These product managers work heavily with other teams, and act as the “builders of bridges,” so to speak.

Research Software 93

Research Software Analytic Tools Feedback Software Product Research 93

Userpilot

FEBRUARY 9, 2023

TL;DR Product optimization is a process of improving aspects of the product, like the UI, in small increments to better satisfy user needs and deliver on business goals. The process of product optimization starts with goal setting , like improving usability. To realize their goals, the two frameworks use different methods.

Product Research 85

Product Research User Testing Feedback Software Analytic Tools 85

Intercom, Inc.

JANUARY 14, 2021

I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns. I’ll tell you, what happened to me was that I learned a lot about frameworks and high-level business strategy at Accenture, where I did consulting for four years, because that’s what you do as a consultant, right?

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

MARCH 2, 2022

So, let’s see how you can implement SaaS OKRs successfully to track progress towards these goals and drive product growth. OKRs, commonly known as Objectives and Key Results, is a framework used to set, implement, and monitor progress towards goals. The SaaS OKR framework allows you to set critical goals for your business.

Feedback Software 101

Feedback Software Onboarding KPIs Reporting Tools Product Research 101

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. They lead a team that consists of developers and designers. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Product Research 83

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Product Con. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

MAY 19, 2022

Kano analysis helps distinguish between essential features and those which make your product stand out. Product excellence is a framework that relies on user feedback to inform product strategy and roadmap for faster delivery of products. Successful products satisfy user needs. A good product offers value.

Feedback Software 95

Feedback Software Research Software User Testing Product Research 95

Userpilot

AUGUST 10, 2022

The Minimum Viable Product allows you to collect user feedback at the early stages of development and facilitates validated learning. MVP reduces the time to market and allows a quicker release of the product. An MVP is an essential part of the Agile product development process. Why should you build an MVP?

Product Research 73

Product Research User Testing Feedback Software Research Software 73

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 88

User Testing Feedback Software Analytic Tools Customer Experience 88

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Make sure the development team understands the overarching goal they’re working towards.

Feedback Software 67

Feedback Software Analytic Tools Research Software User Testing 67

The Product Coalition

DECEMBER 11, 2023

I had already been blogging for a while when she was born, so some of you might remember me writing about how I applied product management practices in the many decisions I needed to make around her birth , for example. Developers might not know what they will be working on next, and things start to feel a little chaotic.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Antwak Blog

JANUARY 29, 2021

If Product Management is your likely choice, then this is the right blog for you. Product Manager not Prime Minister). As a Product Manager, you have to wear different hats at different times. Be a Marketeer – Use frameworks to gauge the perfect product-market fit. Wearing multiple hats.

User Testing 52

User Testing User Friction Product Management Product Manager 52

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.

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Product Marketing Marketing Research Software Customer Experience 211

Userpilot

FEBRUARY 28, 2023

Predesigned templates help give you a framework for collecting customer feedback effectively. There are various types: Net promoter score survey : Would your customers recommend your product? Product market fit survey : How customers would feel if they could no longer use your product? When should you use them?

User Testing 96

User Testing Customer Feedback Feedback Software Customer Experience 96

Userpilot

JULY 9, 2021

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Inspired by Marty Cagan contains a little about everything in product management and is based on how the most successful tech companies in the world build products.

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Books Research Software Feedback Software Analytic Tools 98