Remove Blog Remove Development Remove Product launches Remove Weak Development Team
article thumbnail

A Step-by-Step Guide to Creating a Better Product Launch

The Product Coalition

That’s where creating a product launch plan comes in. A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market. It helps you align with different team departments, better understand your customers , and find ways to step up your SaaS product.

article thumbnail

How to Create a Seamless Product Launch Marketing Plan

Userpilot

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Product Launch Plan For SaaS: How to Launch Products Successfully

Userpilot

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. Book a demo with our team to learn more.

article thumbnail

The Ultimate List of Product Management Resources: Books, Blogs, and More

Gainsight

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers. Product School.

Books 80
article thumbnail

Feature Death, Next Feature Fallacy & The Build Trap – Why Nobody is Using Your Product & What to Do About It

Userpilot

The myth of the ‘killer feature’ and believing that all your product problems can be fixed with more features (or the ‘one big thing’) leads to the so-called ‘Build Trap’. The Build Trap leads to spending more and more of your development resources on building and maintaining new features, rather than improving UX and feature adoption.

article thumbnail

Overengineering 101: What Is It and How Can Product Managers Avoid It?

Userpilot

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Poor prioritization and external pressure are also common causes. Book the demo!

article thumbnail

Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

Market research and customer discovery help validate ideas and make sure the market is ready for the product. Product failure is often attributed to poor UI/UX. Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. Getting your pricing right is tricky.