Remove gross-retention-vs-net-retention
article thumbnail

Gross Retention vs Net Retention: What’s the Difference and How To Improve Both?

Userpilot

Gross Retention vs Net Retention: which one should you measure? Learning to differentiate between the two can help you understand your SaaS business in greater depth and drive customer retention. What is Net Revenue Retention (NRR)? Why is tracking the Net Revenue Retention Rate important?

article thumbnail

What Is the Average Churn Rate for SaaS & 10 Tactics To Minimize It

Userpilot

So, let's see the average churn rate in your industry and how you can minimize churn to boost customer retention. Userpilot, Hotjar, and Mixpanel are the best three tools to reduce churn and improve retention. Customer churn vs revenue churn. Customer churn vs Retention churn. Net MRR: 2% for most businesses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

Userpilot

Gross profit margin: This is the percentage of revenue that remains after deducting the direct costs associated with delivering your SaaS product, such as support, hosting expenses, data storage costs, and third-party licensing fees. Net profit margin: This metric shows how much of your revenue translates to profit.

article thumbnail

Customer Stickiness 101- The Complete Guide For SaaS

Userpilot

Customer retention will be harder to improve. Customer retention is the percentage of customers that stays with you over a time period, while customer stickiness is the number of repeat buyers. Retention is the goal of customer stickiness. Customer stickiness vs. customer loyalty. You’ll have weaker word-of-mouth.

article thumbnail

Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

Userpilot

Product Marketing KPIs vs Product Marketing OKRs. Measuring product marketing success – Retention stage metrics (KPIs) to track. Product Marketing’s goal is to drive product success through positioning and messaging, communicating product value, and increasing product adoption and retention.

article thumbnail

What Are The Stages Of The SaaS Sales Process?

Userpilot

Surveys that measure metrics like CSAT, CES, or the net promoter score can give you insights into which changes would boost your monthly recurring revenue MRR and improve customer retention. This will also help with customer retention since customer success representatives are essential to reducing churn. Transactional model.

article thumbnail

User Retention 101: The Complete Guide for Retaining Loyal Users

Userpilot

If you’re in SaaS, you need to absolutely nail user retention as keeping hold of users is vital to the survival of any business. This comprehensive guide will explore how to appeal to existing and new users, share best practices that’ll help boost user retention rates, and discuss the best tools for the job.