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Beta Testing: How to Find The Ideal Beta Tester For Your Software

Userpilot

The elusive search for the ideal beta tester is something many product managers will be familiar with. In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software.

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How to run a successful beta in 7 steps

Intercom, Inc.

Prior to joining Intercom as a Product Manager, I had never run a structured beta. I’ve run a lot of successful betas now but I learned my craft through tribal Intercom knowledge, built up by other Product Managers over the years. Get feedback direct from your customers. Step 1: Why should you run a beta?

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The Product Manager’s Guide to Inclusive Product Design

Userpilot

What is inclusive product design? Why is it important for product managers ? How can you incorporate it into the product development process? We also look at a few excellent examples of inclusive product design in SaaS. Accessibility is one objective of inclusive product design. Are you ready to dive in?

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Best Practices New Product Announcements – Marketing For SaaS Product Launches

Userpilot

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

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15 Tips For Acquiring and Keeping Repeat Customers in SaaS

Userpilot

How do you not only attract new customers to your business but then turn them into repeat customers that keep sending money your way? In this article, we’ll cover: The benefits of having repeat customers in your business. How to calculate your repeat customer rate. Offer discounts and incentives to loyal customers.

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Product Marketing: Product Launch Announcement Emails: The Ultimate Guide for SaaS [Examples Included]

Userpilot

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.