Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

Intercom, Inc.

MARCH 14, 2019

These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power. Leela knows that slapping “customer centric” in your mission statement is rarely enough. 6 ways to create a customer-centric culture.

Product Research 178

Product Research User Testing Customer Feedback User Friction 178

Product Talk

DECEMBER 18, 2024

Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.

Product Research 245

Product Research Research Software Analytic Tools Feedback Software 245

Product Talk

MARCH 3, 2021

If you’re not familiar with me, I blog at Product Talk. And Hope and I are joined today by Melissa Suzuno , who is my blog editor at Product Talk, and she’s going to be helping with the chat and the Q&A. As Teresa mentioned, I help out with blog content on Product Talk. What are your customers’ needs?

Product Research 230

Product Research User Testing User Friction Research Software 230

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Product Talk

JANUARY 31, 2024

After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. The platform and web application he works on, finfire, connects Netfonds with their customers, their clients, banks, and insurers. I was just saying to stakeholders , ‘I need to talk to customers now!’”

Product Research 309

Product Research Reporting Tools Feedback Software Customer Communications 309

Alchemer Mobile

NOVEMBER 9, 2022

If you can’t explain what makes your favorite apps great from a technical, marketing, and product perspective, chances are you have some learning to do. Customer expectations shift dramatically depending on device. The more you know about customer usability expectations, the quicker you can make data-driven product decisions.

User Testing 246

User Testing Feedback Software Technical Review Product Manager 246

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. Gathering customer feedback is crucial for creating successful products.

Feedback Software 144

Feedback Software Analytic Tools User Testing Customer Feedback 144

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Product Innovation Educators

JUNE 12, 2023

Second is setting up the right funnels for access to users. I strongly believe that as a PdM, the biggest value you bring on your team is speaking to users and having a pulse of what your customers need. First, we go out and talk to customers. 15:34] How have you gotten product managers to spend time with customers?

User Testing 253

User Testing Customer Feedback Customer Experience Product Manager 253

Product Talk

APRIL 7, 2021

And then, for those of you who don’t know me, I’ve been working as a product discovery coach for the last seven years, teaching cross-functional product teams how to do continuous interviewing , discover opportunities , and run rapid experiments and rapid prototyping to evaluate solutions, and I blog at Product Talk. Tweet This.

Product Research 306

Product Research User Testing Research Software Data Visualization 306

The Product Coalition

APRIL 3, 2023

Product Feedback Step-by-step guide with examples How do you handle product ideas from customers? You’re a SaaS business serious about building a product your customers love. That means that you add new functionality when your customers ask for it. customer calls , emails , Slack , or something else.

Feedback Software 155

Feedback Software Customer Feedback User Testing User Friction 155

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Intercom, Inc.

JULY 26, 2022

C ustomer experience (CX), or consumer experience, is the result of every interaction or touchpoint a customer has with your brand – both with your people and your products. . Think of CX as each moment of engagement along the customer journey. What is a customer service experience?

Customer Experience 138

Customer Experience User Friction Data Visualization Customer Satisfaction 138

Usersnap

FEBRUARY 24, 2025

The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Insights into user behavior guide decision-making, ensuring solutions align with expectations.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.

Data Visualization 105

Data Visualization Analytic Tools Marketing Feedback Software 105

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Product Innovation Educators

JUNE 24, 2024

In product management, it involves understanding the needs and pain points of customers and creating products that solve their problems. One particularly challenging moment came when the VP of Marketing asked about her sales aptitude.

Product Manager 249

Product Manager Product Management User Friction Product Research 249

Gocious Blog

APRIL 18, 2024

When it comes to leadership in the manufacturing world , product marketers and product managers are like two peas in a pod. Both positions require a thorough understanding of the product and their ideal customer's preferences and pain points.

Product Marketing 105

Product Marketing Marketing User Friction Management 105

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. It’s in our nature to look forward, to focus on shipping , to keep innovating and providing value.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

The Product Coalition

JUNE 10, 2022

Assumptions: Amazon Fresh is an e-commerce site that allows users to shop for their daily groceries. Customers can access Amazon Fresh through the Amazon.com home page that directs them to the Amazon Fresh shopping catalogue. Firstly, customer touchpoints that attribute to the success of any daily online grocery experience.

Onboarding KPIs 148

Onboarding KPIs Customer Experience User Friction Product Manager 148

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. Finding conversations Now you know everything about talking to your customers. Go to crypto meetups!

User Testing 147

User Testing Customer Feedback Customer Experience Product Research 147

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Product Talk

MARCH 1, 2023

I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” It keeps us focused and ensures that we create value for the business while meeting customer needs.

Product Research 283

Product Research Data Visualization Customer Feedback Weak Development Team 283

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

JANUARY 18, 2023

It can be quite a challenge to find and address the points of friction that are chasing your customers away. But while acquiring new customers is obviously a critical part of having a business, it’s hardly sustainable if they only ever stick around for a few months. Are you attracting and engaging the right customers?

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. How do you identify customer touchpoints?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

The Product Coalition

OCTOBER 25, 2021

Keep an eye out for events, podcasts, blogs, and more! They also apply to Product Design, Product Ops, Product Marketing, Product Analytics, etc.) First of all, an all-star Product Leader has empathy for the customer. You can ask yourself, ‘which feature will ultimately be more helpful to the customer?’

Leadership 197

Leadership User Friction Product Research Customer Experience 197

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Let’s break down each element: The Problem: Clearly state the problem or pain point your product aims to solve.

Vision 148

Vision Product Research User Testing Roadmap 148