Userpilot

NOVEMBER 13, 2019

You can spend 1000s on marketing, spend hours fine-tuning your Sales funnel, and yet you still don’t see results? Everyone in the SaaS world has heard about product-led growth (PLG). PLG is what every SaaS company is currently aiming for. Product adoption is an important step towards PLG. That’s the dream, right?

Analytic Tools 53

Analytic Tools Onboarding KPIs Customer Experience Messaging 53

Userpilot

MARCH 9, 2023

With user behavior analytics , you can map out how users navigate the product (Paths), track their progress toward activation ( Funnels ), and keep a pulse on Retention. This can help you identify the happy path to conversion or activation, or build funnel charts. Appcues review.

Data Visualization 91

Data Visualization Software Review Analytic Tools Feedback Software 91

Usersnap

DECEMBER 8, 2021

1 Product leaders will act more like the “CEO of the product” #2 Product leaders are doubling down on PLG. #3 2 Product leaders are doubling down on PLG. And that’s just one of the reasons why the product-led-growth (PLG) strategy has gained so much popularity. Or check out Usersnap! The big findings ?????? #1

Feedback Software 95

Feedback Software Data Visualization User Testing Research Software 95

Userpilot

JULY 26, 2021

We’ve compiled a list of two books , two blogs, two podcasts, and three resources on product growth for you. Funnel analysis. Next up is a list of product growth books, blogs and resources we’ve put together for you. Product growth books, blogs, podcasts, and resources. Product growth blogs to read. A/B testing.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

DECEMBER 18, 2022

Help more teams harness the power of PLG to smash their 2023 growth goals.” – Yaakov Carno , Product Led Growers, Founder. “My 1) Improving the conversion rates on the entire funnel 2) Move from a sales-led to Product-led strategy and 3) Improve customer marketing.” – Parth Shrivastava , the Lead Product Marketer at Bureau, Inc.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Product Research 91

Userpilot

APRIL 30, 2024

But does it work well for all types of companies and are there any mistakes jeopardizing your chances of achieving PLG success ? The main mistake companies make is that they approach PLG on a surface level. They fail to focus on the product-led organization on which PLG depends. PLG is only half of the story.

Feedback Software 91

Feedback Software Analytic Tools User Testing Customer Feedback 91

Userpilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. To learn how to use Userpilot to implement the PLG playbook, book the demo!

Analytic Tools 83

Analytic Tools Feedback Software Data Visualization User Testing 83

Intercom, Inc.

JANUARY 11, 2023

For Francis Brero , co-founder and CPO of MadKudu , a platform that helps B2B businesses qualify and engage with their leads, PLG doesn’t work in a vacuum. For the past seven years, Francis has partnered with many PLG companies and learned what has worked well and what hasn’t. The various funnels of a PLG business.

Customer Experience 118

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Mixpanel

APRIL 20, 2022

In another blog , we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a data and analytics perspective. There, we described our PLG setup at a high level and then walked through our architecture in detail. Analyzing our PLG data in Mixpanel. Here’s how we did it.

Data Visualization 122

Data Visualization Analytic Tools Reporting Tools User Testing 122

Mixpanel

FEBRUARY 16, 2022

We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential customers to try the product for free and realize the value it provides for themselves before starting a sales cycle. This blog is the first in a series that will show how we’re doing it at Mixpanel.

Data Visualization 69

Data Visualization Analytic Tools Customer Experience Customer Feedback 69

Userpilot

AUGUST 31, 2023

Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. Customer acquisition funnel in SaaS SaaS products are typically more complex and require extra research and consideration from potential customers, so the SaaS sales funnel differs from what’s obtainable in other businesses.

Research Software 93

Research Software Feedback Software Analytic Tools User Testing 93

Userpilot

APRIL 30, 2024

You can leverage this value in your PLG motion to acquire new customers, improve conversions to paid plans, and drive account expansion. Product-led blog posts (MOFU and BOFU). The analytics features like Funnels and Paths can also help you spot and remove friction from the user journey. Funnel analysis in Userpilot.

Feedback Software 96

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Userpilot

FEBRUARY 9, 2023

In our comprehensive guide, we discuss what PLG is and how it’s different from other models. This is how they’re different from PLG which focuses on ensuring constant customer satisfaction to maximize their lifetime value. PLG strategies allow companies to scale faster and with smaller resources thanks to self-service.

Onboarding KPIs 96

Onboarding KPIs Embedded Analytics Data Visualization Analytic Tools 96

Userpilot

MAY 18, 2021

As Kate Taylor, Head of Customer Experience at Notion, points out: “Self-serve isn’t about competing with sales, it’s about creating a healthier funnel. Need a refresher on PLG? Need a refresher on PLG? They combined that knowledge with my increasing usage of the blog feature to send me some content on blog publishing.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Experience 98

Userpilot

MAY 23, 2022

How do you track SaaS funnel metrics in each stage and improve them? Developing and optimizing sales funnels is a key part of SaaS product growth. There are a variety of metrics you can use to optimize your sales funnel, but today we’ll be focusing on what matters most. What are funnel metrics? Activation rate.

Onboarding KPIs 93

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 93

The Product Coalition

MAY 30, 2021

Photo by Pixabay from Pexels Product-led growth (PLG) is an exciting movement. It brings product practices into the sales funnel and calls for your involvement in each and every step (as you should be doing regardless). It is tempting to think that you want each and every part of the funnel?—?from to work flawlessly.

Product Research 109

Product Research User Testing Feedback Software Customer Experience 109

Userpilot

SEPTEMBER 1, 2021

I would rather say: “It’s cheaper to maximize your funnel’s conversion than add more people into the funnel!”. According to OpenView’s research, the best PLG companies activate 33% of their users. This blog post is all about building the perfect engagement funnel so you can increase your activation rate.

Analytic Tools 88

Analytic Tools Research Software Data Visualization Customer Experience 88

Userpilot

AUGUST 30, 2023

The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. In the context of customer acquisition sales funnels, the consideration and evaluation stages can be broken down into five stages: visitor, lead, MQL , PQL, and paying customer. That’s where retention marketing comes in.

Research Software 94

Research Software Feedback Software Customer Experience Customer Feedback 94

Userpilot

JULY 22, 2022

Product-led growth (PLG) is a popular growth strategy that relies on the actual product experience for acquiring new customers and driving revenue. PLG companies usually have a free trial or a freemium pricing model to get potential customers through the door. The reverse trial funnel. Customer-led growth chart.

Feedback Software 90

Feedback Software Analytic Tools User Testing Product Research 90

Userpilot

FEBRUARY 3, 2022

Top PLG companies maintain an average activation rate between 20% and 40% for freemium and free trial users, respectively. Moment when they read your blog or check out your website. Activation is one of the key metrics of the Pirate Metrics framework that drives SaaS growth and has the biggest impact on revenue.

Onboarding KPIs 90

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 90

Userpilot

AUGUST 30, 2023

The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. In the context of customer acquisition sales funnels, the consideration and evaluation stages can be broken down into five stages: visitor, lead, MQL , PQL, and paying customer. That's where retention marketing comes in.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Intercom, Inc.

NOVEMBER 30, 2022

So we got our blog posts and our Twitter threads, and even a few ropey TikToks. Sign-up method: Self-serve & PLG vs sales-led and account managed. By resisting that temptation, you’re able to focus on improving the funnel the way it is, and simplifying what’s already good about your business.

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

Userpilot

AUGUST 30, 2023

The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. In the context of customer acquisition sales funnels, the consideration and evaluation stages can be broken down into five stages: visitor, lead, MQL , PQL, and paying customer. That's where retention marketing comes in.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. In the context of customer acquisition sales funnels, the consideration and evaluation stages can be broken down into five stages: visitor, lead, MQL , PQL, and paying customer. That's where retention marketing comes in.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

DECEMBER 23, 2020

In 2021, Growth PMs will take care of your user adoption metrics, while a Product Marketing Manager will help ‘sell’ your product features to both bottom-of-the-funnel leads and users alike. Offering Self-Serve Support is Key to PLG. Building your own product adoption tools can set you back a lot of money.

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

Userpilot

FEBRUARY 21, 2023

Targeting the experiences to the right user segments is extremely important for your PLG plays to be successful. You should be able to monitor your users’ behavior with it, the engagement with your PLG in-app experiences, and how they contribute towards improving your metrics.

Analytic Tools 52

Analytic Tools Feedback Software Software Review Data Visualization 52

Userpilot

FEBRUARY 21, 2023

Targeting the experiences to the right user segments is extremely important for your PLG plays to be successful. You should be able to monitor your users’ behavior with it, the engagement with your PLG in-app experiences, and how they contribute towards improving your metrics.

Analytic Tools 52

Analytic Tools Feedback Software Software Review Data Visualization 52

Mixpanel

AUGUST 3, 2023

How can you build your marketing strategy around the funnel? How can you build your marketing strategy around the funnel? They have to look for links between the top-of-funnel channels and the moment when a website visitor converts to a paying customer. How can you lean into the value moment conversion? Absolutely.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

How can you build your marketing strategy around the funnel? How can you build your marketing strategy around the funnel? They have to look for links between the top-of-funnel channels and the moment when a website visitor converts to a paying customer. How can you lean into the value moment conversion? Absolutely.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

How can you build your marketing strategy around the funnel? How can you build your marketing strategy around the funnel? They have to look for links between the top-of-funnel channels and the moment when a website visitor converts to a paying customer. How can you lean into the value moment conversion? Absolutely.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Intercom, Inc.

APRIL 15, 2021

And so, what we’ve seen for a lot of customers is that there’s been a strong push towards a PLG approach. Francis: I try to post regularly on our blog, so that would be on MadKudu.com. And that could be an automated response, or it could be, as you say, the white-glove human approach. .

Data Visualization 118

Data Visualization Analytic Tools Research Software Feedback Software 118

Userpilot

FEBRUARY 21, 2023

Targeting the experiences to the right user segments is extremely important for your PLG plays to be successful. You should be able to monitor your users’ behavior with it, the engagement with your PLG in-app experiences, and how they contribute towards improving your metrics.

Analytic Tools 52

Analytic Tools Software Review Feedback Software Data Visualization 52