Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Most importantly, how does it benefit your SaaS business? What is SaaS product marketing?

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

SEPTEMBER 21, 2022

This article provides a detailed guide to help you find the best knowledge-base software solutions so you can provide frictionless experiences to your customers. Knowledge base software, also called help center software, helps you create, organize, and manage self-service content. But how can you make use of it?

Analytic Tools 97

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 97

Research Software Analytic Tools Feedback Software Data Visualization 97

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation!

Analytic Tools 95

Analytic Tools Feedback Software Marketing Product Marketing 95

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. Set up and publish blog posts in WordPress. Responsibilities.

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Analytic Tools Technical Advisors Research Software Data Visualization 133

Userpilot

APRIL 10, 2024

Don’t custom code – use the right knowledge base software. A knowledge base with helpful resources automates repetitive customer queries and frees up time for your support reps to focus on more important issues. A SaaS resource center should include a variety of content to cater to different needs and learning styles.

Feedback Software 94

Feedback Software Analytic Tools Research Software Data Visualization 94

Userpilot

DECEMBER 18, 2022

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Product Research 97

Userpilot

OCTOBER 1, 2021

There are few more important topics than personalized onboarding for SaaS businesses that want to form a genuine, win-win relationship with their customers. Unfortunately, there are many SaaS companies that try so hard to be personal that they end up seeming desperate, or, even worse, downright creepy. Let me show you how.

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Analytic Tools Feedback Software User Testing Data Visualization 114

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Analytic Tools 97

Analytic Tools Data Visualization Customer Experience Reporting Tools 97

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 104

Feedback Software Research Software Product Marketing Marketing 104

Userpilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

Feedback Software 52

Feedback Software Analytic Tools Strategy Marketing 52

Userpilot

JULY 19, 2021

In this article, we look at how Customer Engagement Platforms benefit SaaS companies. A customer engagement platform (CEP) is software used for tracking and analyzing customer behavior in a product, and engaging with them. In short, you use CEP software to manage and optimize product experiences along the user journey.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

OCTOBER 11, 2022

Looking for ways to implement lead segmentation and create more effective marketing strategies? In SaaS, your target market will always consist of people with different needs that keep changing with time. It helps you understand the uniqueness of your customers and develop more intelligent marketing strategies for them.

Feedback Software 97

Feedback Software User Testing Data Visualization Customer Experience 97

Userpilot

DECEMBER 15, 2022

What is the best software localization tool available at the moment? The article explores what product managers need to consider when choosing the localization tool for their SaaS product. Software localization adapts your products so that it feels natural to users who speak a different language. What is software localization?

Research Software 98

Research Software Analytic Tools Feedback Software Reporting Tools 98

Userpilot

APRIL 1, 2022

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

OCTOBER 24, 2022

Looking for an NPS program to collect customer feedback and improve their experience with your SaaS product? To build an NPS program for your SaaS product, you need to first segment customers and decide who to survey. Power users are one of the most valuable assets for your SaaS. Detractors are dangerous for your SaaS product.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Sounds simple, right?

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Feedback Software User Testing Product Research Customer Experience 117

Userpilot

OCTOBER 1, 2021

For SaaS companies who want to make sure their customers hit the ground running, it's difficult to avoid the subject of new user onboarding tools. The fact is that coding an onboarding process from scratch is near-impossible for most SaaS businesses, both in terms of cost and in terms of having enough free developers available.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 97

Feedback Software Analytic Tools Research Software Software Review 97

Userpilot

JULY 4, 2023

Are you in need of credible Typeform alternatives for your SaaS website? In this article, we’ll consider the 12 best Typeform alternatives for SaaS businesses. Userpilot is a great Typeform alternative for SaaS products. Outgrow goes beyond form building to deliver a content marketing platform. Let’s begin!

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Embedded Analytics 84

Userpilot

JANUARY 26, 2023

Wondering how to run a successful SaaS onboarding process to make sure you are setting users up for success from the start? In this article, we cover: What SaaS customer onboarding is and why it’s important. Onboarding best practices for SaaS companies. What is SaaS customer onboarding?

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Data Visualization 98

Userpilot

FEBRUARY 18, 2021

Personalization in SaaS is such a minefield. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. Let’s have a look at a few examples of personalization gone wrong – and how to use personalization well for your SaaS. How to Personalize Right in SaaS?

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? To successfully implement PLS in your SaaS, you need a product that can sell itself, resources to support the necessary teams , solid data infrastructure, patience to let users explore the product themselves, and help, not sell mentality. Let’s dive right in! The scores are dynamic.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Data Visualization 104

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 97

Feedback Software Onboarding KPIs User Testing Strategy 97

Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products!

Analytic Tools 97

Analytic Tools Feedback Software Research Software Reporting Tools 97

Userpilot

JUNE 19, 2023

What factors should you consider when choosing a SaaS learning management system to support your customers and employees? And which are the best tools available on the market at the moment? TL;DR A SaaS learning management system (LMS) is a cloud-based solution for delivering educational experiences.

Analytic Tools 96

Analytic Tools Feedback Software Reporting Tools Systems Review 96

Userpilot

DECEMBER 15, 2021

Integrations are crucial to staying competitive in the crowded SaaS ecosystem today. Forcing users to build their own integrations with workflow automation tools like Zapier leaves money on the table for other vendors. Many SaaS companies leverage iPaaS platforms such as Zapier to meet the demand for integrations. QuickBooks.

Customer Experience 97

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Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

JANUARY 7, 2022

The majority of SaaS executives are so concerned with engineering and raising money that they don’t give enough thought to building a SaaS onboarding process. You can think of an onboarding process as the automation of customer education across the entire customer lifecycle. What is an onboarding process?

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs User Testing 97

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Allowing you to personalize your marketing messages better. Ask market research questions about your customer’s top challenges, pressing desires, and emotions.

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Customer Feedback User Testing Feedback Software Product Research 87

Userpilot

JANUARY 23, 2023

In this article, we cover: What real-time personalization is and why it’s beneficial for SaaS. To implement real-time personalization in your SaaS, start by collecting customer data from multiple sources using surveys and customer analytics tools. There are some great examples of real-time personalization in the SaaS industry.

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Data Visualization 98

Userpilot

JUNE 15, 2021

UX or CS teams who are trying to improve their SaaS user onboarding experience often ask us: Which software companies have the best user onboarding experiences? The problem is that every SaaS is unique, each with their own Aha! As a result each SaaS Onboarding flow has to be unique. Productboard. StoryChief. Salesflare.

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Feedback Software Customer Experience User Testing Customer Feedback 145

Userpilot

OCTOBER 30, 2022

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience: Discovery: This is where you reach prospects through your marketing materials and show what they can get from using your product.

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Feedback Software Research Software Customer Experience User Testing 92

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. What is the dark funnel in SaaS? Some of these data sources include: Industry blogs. SaaSholic Blog.

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Analytic Tools Research Software Feedback Software Data Visualization 97