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February 4th: Assumption Testing: Quickly Find Your Winning Ideas In this one-hour webinar, I’ll introduce several tactics for how to quickly determine which ideas will work and which won’t. Register here. Register here. How to Find Future Events Finally, dont miss out on any of our upcoming events! Hope to see you there!
December 11th: Identifying Hidden Assumptions: The Key to Faster Discovery Cycles Every week, I hear from people who can’t believe that product teams can actually test multiple ideas in just one week. This skepticism usually comes from those who are still navigating a project-based approach to idea testing. Hope to see you there!
It emphasizes the importance of understanding users and building, testing, and iterating quickly. These are some of the questions on the quiz that Eva and her CEO created to test employees’ understanding of Continuous Discovery Habits. Introducing Continuous Discovery Habits to Passion.io Click the image to see a larger version.
Anne and her team take a structured discovery approachleveraging user research, focus groups, and usability testing to ensure the proposed solution is actually solving the right problem. But part of our job is to validate whether that solution will truly solve their challenge.
Lets consider a few real-life examples from people weve featured here on the Product Talk blog to help illustrate what customizing the habits can look like. Amanda and Craig iterate on assumption tests Amanda and Craig both work at Convo , where they were trying to run assumption tests with Deaf users via Zoom.
Test with diverse participants: Pilot your survey with users from various cultural backgrounds to identify and address cultural blindspots. Pilot test your survey: Have someone outside the core design team review your survey for objectivity, as discussed in Part2. Have you done a pilot test of your questions?
April 3rd: Identifying Hidden Assumptions: The Key to Faster Discovery Cycles Every week, I talk to people who can’t believe that product teams can really test multiple product ideas in the same week. It’s because most product people are stuck in a project-based idea-testing world. I’ll be doing many more events this year.
I know many authors who use their blog as a way to test content. But blog analytics (views and shares) don’t track impact. So I put the book on hold and started devising a plan to test my content. Many teams hit a snag when it was time to test assumptions. Continuing to Test and Iterate as I Wrote the Book.
August 20th: Identifying Hidden Assumptions: The Key to Faster Discovery Cycles Every week, I hear from people who can’t believe that product teams can actually test multiple ideas in just one week. This skepticism usually comes from those who are still navigating a project-based approach to idea testing. Hope to see you there!
Experiment design, on the other hand, is the plan that a product team puts in place to test a specific hypothesis. My concerns are that the format encourages teams to test the wrong things and it doesn’t require that teams get specific enough to lead to sound experiment design. Test Specific Assumptions, Not Ideas.
In this third and final conversation in the series, we discussed two core principles of continuous discovery : why it’s essential to set up compare and contrast decisions and surface and test assumptions. She is my blog editor and also helps out with a variety of content marketing activities for Product Talk. Hope : Yeah.
What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.
They are interviewing to discover opportunities and they are assumption testing to discover the best solutions. Assumption testing is evaluative. And assumption testing is the best way to do that. Assumption testing is evaluative. I often compare the online course platform world today to the blogging world in 2003.
Data from 99firms found that 77% of companies run A/B tests. Many companies choose Mixpanel A/B testing to run their product experiments. To help you make a decision, in this blog, we will go over the specifics of A/B tests in Mixpanel, uncover its pros and cons, and introduce you to a better alternative.
We can actually test our designs. Assumption Tests Help Us Discover the Right Solutions This is where our second small research activity is going to come into play. We’re going to test, does this solution address the target opportunity? People blog about how the Super Bowl ads were. Full stop, you’re fine.
A/B tests play a crucial role in driving product adoption, which makes it important to choose the right A/B testing software to run them. In this blog, we’ll handpick a few A/B testing tools worth your attention. In this blog, we’ll handpick a few A/B testing tools worth your attention. Let’s dive right in.
May 7 – Assumption Testing: Quickly Find Your Winning Ideas In this one-hour webinar, I’ll cover several tactics for how to quickly determine which ideas will work and which won’t. Register here. I’ll be doing many more events this year. I hope we’ll be able to connect at one.
Thats why we test. Guy applies it to team structure, workflows, and even workplace policies. The key is staying objective and being willing to disprove your own hypotheses. As he puts it, We know that we dont know.
A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. Whether you’re looking to attract new leads or improve engagement with existing customers, this article will guide you through the A/B testing process from start to finish. We’ll cover: What A/B testing means.
After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. It was around this time that Teresa published Continuous Discovery Habits , where all the pieces in the blog finally came together, and it clicked for Sebastian.
” Finally, swing back into action, bring the problem into the real world, and start talking to people, testing, and prototyping. Go out and test–do experiments, talk to people, and prototype–to figure out whether you’re on the right track. Thomas’ website, Wedell’s Blog. Innovation Quote.
A great way to achieve this is to start with an initial strategy and iteratively test, correct, and improve it, as Figure 3 illustrates. For example, to test if the need is compelling enough you might carry out the user interviews and capture the answers in the form of notes or video footage. In other words, it must be validated.
In order to address this, I’m thrilled to announce a new series on the Product Talk blog, Ask Teresa. Both product managers and engineers are more than capable of creating the types of mockups we tend to create for assumption tests. But the value of “real design” is rarely needed for an early assumption test.
Test if the story makes sense. As Tom put it: Clarity beats polish every time. Use the Storyboard to Drive Feedback and Buy-In Once your storyboards ready, dont wait. Show it to your team. Share it with leadership. Run it by a few customers. Does it reflect reality? Does it spark curiosity?
However, not everyone on the team can take part in every interview or every assumption test. Everybody should help surface assumptions and contribute to assumption test design. When we get results back from an assumption test , we tend to iterate on our ideas based on what we learn. Tweet This. Everybody should contribute ideas.
To get over that hump, we talked with Prof Jonathan Hassell about how and when to embed and test for accessibility (or a11y!), To get over that hump, we talked with Prof Jonathan Hassell about how and when to embed and test for accessibility (or a11y!), Testing for accessibility. Making products that work for everybody.
This blog will cover accessibility in UI/UX design, starting from the basics and progressing to advanced techniques, with practical solutions and live examples. Testing Across Devices: Regularly test your interface on multiple devices and screen sizes to ensure it performs well across different platforms.
He asked the community how to determine when a trio should run through the entire pattern of identifying and testing assumptions vs. building something quickly to learn. Trevor turned to the CDH community to get their take on identifying and testing assumptions vs. building to learn.
Beta release notes : These notes preview upcoming features still in testing, inviting feedback from early adopters. Blog posts Distributing release notes via blog posts is an effective way to communicate with your existing users. Create a dedicated release notes page on your blog to make it accessible from your navigation menu.
Instead, block time in your calendar to carry out the relevant learning tasks, especially when they involve some form of self-study like reading a book or a blog post and watching a video. You’ll hamper your own professional development and most likely be a less productive and effective product person in the future.
That’s ok, let’s test this hypothesis. Read product blogs to help you expand your understanding of design rationale. “Your mind is like a collection of LEGO bricks. You can’t conjure these bricks from thin air, they’re accumulated through different experiences and influences”. Not convinced?
Most product teams still aren’t managed by outcomes , talking to customers regularly , or testing their assumptions (or even testing their ideas). Take the survey now: [link] [your name here] P.S. If you want to learn more about this survey, check out Teresa Torres’s blog post about it. But we have made progress.
Follow Roman on LinkedIn and Twitter, or check out his website and blog. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Follow Roman on LinkedIn and Twitter, or check out his website and blog. Component teams vs Feature teams. Who is Rambo ?
We started a blog section to write long posts about featured businesses. At the heart of the Lean customer development is testing hypotheses by uncompromisingly staying in tune with the customers. We changed the website to accommodate all types of businesses. Overnight, our website became a place for all the small businesses in town.
We knew right away that 90 days was too long—we wouldn’t be able to wait an entire quarter before concluding the results of any tests we launched. We knew right away that 90 days was too long for a product metric—we wouldn’t be able to wait an entire quarter before concluding the results of any tests we launched. Tweet This.
September 30th: Assumption Testing: Quickly Find Your Winning Ideas In this one-hour webinar, I’ll introduce several tactics for how to quickly determine which ideas will work and which won’t. Register here. Register here. How to Find Future Events Finally, don’t miss out on any of our upcoming events! Hope to see you there!
Use contractors for short, specialized taskslike user testing or a big platform migrationbut keep strategic continuity in-house. Solution : Contractors can fill immediate gaps, but for core product leadership, stable employees who carry domain expertise and relationships may be better.
Essentially, Ellen wanted to test the risky assumption that the output was good and the app was useful to people. Come join us in the next cohort of Assumption Testing , where you’ll learn how to run effective in-product surveys to test your assumptions in a supportive environment with like-minded peers.
I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” They tend to interview more and run more assumption tests. Both are true. said in the past week. For the 26.1%
Gabor Granger: another pricing test. Once we’ve designed our Conjoint study, we pre-test our survey. 15:29] Tell us more about the pre-test. Check out the AMS blog. It helps you find out how much people are willing to pay and is the best way to figure out pricing. [2:56] 5:29] Take us through an example of Conjoint.
You’ve tried sharing blog posts, but most go unread. Try this video: Does your team over rely on A/B testing or whole idea prototyping ? You want to start working this way. But how do you convince your teammates, your stakeholders , and your leaders? You’ve tried sharing the book. But who has time to read a book?
It’s not just about training people to conduct interviews , use opportunity solution trees , or test assumptions —though those are all important activities—it’s also about convincing them of the value of these activities and getting the people they work with on board as well.
These steps are designed for even the humblest of budgets and will help not just with acquisition, but with the entire spectrum: validation, testing, engagement, retention, referrals, and revenue. Now it’s time to put your app and positioning to the test. REGISTER YOUR DOMAIN AND CREATE A LANDING PAGE. Register your domain (e.g.,
10 Steps for Beta Testing Your Mobile App | Beta testing is an important part of the app launch process. After developers test their app (that’s a rigorous testing process called alpha testing), they push it forward to real people to test it. So how do you get beta testing right? Apptentive’s blog.
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