Intercom, Inc.
JUNE 22, 2020
In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?
Melissa Perri
DECEMBER 29, 2023
Since publishing my second book, Product Operations, in October, I’ve been reflecting on what I learned writing two business books and wanted to share those insights that I wish someone had shared with me before I started. They brushed it off, saying, "Look, the world's got enough books on that topic." That was back in 2016.
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Product Talk
DECEMBER 18, 2024
A lot of people, since my book has come out, have interpreted my book as a product management book. Defining Continuous Discovery: Setting a Clear Benchmark In my book that came out in May of 2021, I decided to define continuous discovery. My book has habits in the title. It is an absolute requirement.
Userpilot
SEPTEMBER 30, 2024
What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.
Userpilot
AUGUST 5, 2024
The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Steps to create compelling product messages.
Lenny Rachitsky
NOVEMBER 24, 2024
If they read your message and think, “That’s interesting,” you’re already halfway there. Always try to book the next call while you’re still on the phone. Ensure that you’re talking to the right people with the right message about a problem they actually care about solving.
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