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2021 on Inside Intercom

Intercom, Inc.

It’s been another year of substantial change and mounting pressures for many support teams, with ever-rising inbound support queries, more businesses moving online, global supply chain issues , and pandemic-related budget cuts. Niamh O’Connor , Brand Editor. Revealing our refreshed brand: How (and why) we’ve updated our look.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Author of “The Build Trap”. Hana Mohan , CEO of Magic Bell.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Correct.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195
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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

Userpilot

Activation: Users realize the value of your product ( Aha! Referral: Loyal users become brand advocates. Revenue: Users invest more in your product (expansion revenue) by upgrading and purchasing add-ons. How to build a growth marketing strategy? Here are the steps to build a successful growth marketing strategy.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. . It clearly wasn’t taking off.

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Understanding your ideal customers and how to sell to them

Intercom, Inc.

Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. ” Geoffrey: As a consultant, are there particular mistakes or challenges people are coming to you with when it comes to positioning? Then we also look at inbound as a separate function.