Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. I’m Paul Adams, our Chief Product Officer here at Intercom.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. This part outlines the methods you’ll use to mobilize your brand.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

OCTOBER 25, 2022

They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.

Product Research 94

Product Research User Testing Customer Feedback Research Software 94

ProductPlan

MARCH 17, 2020

Strategic Roadmap : Develop a cross-functional strategic roadmap that factors in dependencies needing alignment (sales and marketing efforts related to a product launch, for example). Divide and Conquer the Activities of Strategic Product Managers. Common inbound effort activities include: Setting the vision. Positioning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

MARCH 8, 2022

She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing. As Head of Product, she focuses on innovation, strategy, and growth while building new products and services that help people find their dream jobs. Final Thoughts.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 97

Branding Analytic Tools Feedback Software User Testing 97

The Product Coalition

JULY 8, 2019

We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch. We think these definitions are too one-dimensional because they’re focussed on products going TO the market.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60